MARKETING IN EDUCATION: TRENDS IN PRACTICE AND RESEARCH

MARKETING IN EDUCATION: TRENDS IN PRACTICE AND RESEARCH

The purpose of the article is to analyze which marketing tools are most important for higher education and can be used for effective administrative, financial and economic activities of universities. The article presented the trends in the development of education marketing in Russia, describes the...

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Bibliographic Details
Main Author:	ZAHAROVA Inna
Format:	Article
Language:	English
Published:	Moscow Polytechnic University 2018-07-01
Series:	Высшее образование в России
Subjects:	marketing of educational services competitiveness management demand forecasting non-profit marketing
Online Access:	https://vovr.elpub.ru/jour/article/view/1288

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