Quantitative Classification Model of Composite Product Image Based on Event-Related Potential

Quantitative Classification Model of Composite Product Image Based on Event-Related Potential

As an important research tool in neuroscience, event-related potential (ERP) technology enables in-depth analysis of the consumer’s product image cognition process and complements and verifies the product image cognition model at the ERP level. It provides an important theoretical basis for systemat...

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Bibliographic Details
Main Authors:	Yan Li, Huan Li, Wu Song, Chen Le
Format:	Article
Language:	English
Published:	MDPI AG 2023-07-01
Series:	Applied Sciences
Subjects:	product image semantic matching cognitive processing ERP human factors engineering
Online Access:	https://www.mdpi.com/2076-3417/13/13/7972

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