Shielding Communication Privacy: Unveiling The Strategic Utilization Of Instagram’s Second Account Feature By Millennial Generation

Privacy management amid the development of social media seems to be in a dilemma. On the one hand, social media provides space for expression and self-expression, including all information that comes in a personal context. But on the otherhand this has the potential to violate privacy. Uniquely, the...

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Main Author: Musfiah Saidah
Format: Article
Language:Indonesian
Published: Universitas Islam Bandung 2023-07-01
Series:MediaTor
Subjects:
Online Access:https://journals.unisba.ac.id/index.php/mediator/article/view/2171
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author Musfiah Saidah
author_facet Musfiah Saidah
author_sort Musfiah Saidah
collection DOAJ
description Privacy management amid the development of social media seems to be in a dilemma. On the one hand, social media provides space for expression and self-expression, including all information that comes in a personal context. But on the otherhand this has the potential to violate privacy. Uniquely, the second account feature is often considered a safe zone to express oneself more openly. It is in such situations that management privacy is required. In the theory of communication privacy management (CPM) by Sandra Petronio, a person’s boundaries in behavior must be determined by himself. This research uses a qualitative approach with a case study method. Data collection techniques by interviewing and documenting several uploads on the nformant’s second account. The results of this study indicate that the various violations that occurred on the second account were caused by a lack of knowledge to a wrong understanding that the data would be stored safely with the closest trusted person. Even though the person who is selected to enter the second account circle is also vulnerable to opening the data privacy of the account owner and even spreading it. After this research is expected to be input for social media users to be wiser in managing their privacy even in features that are considered safe.
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spelling doaj.art-ebba041caec54865ae652cf9a643a6a72024-01-18T03:43:52ZindUniversitas Islam BandungMediaTor1411-58832023-07-01161728510.29313/mediator.v16i1.21711975Shielding Communication Privacy: Unveiling The Strategic Utilization Of Instagram’s Second Account Feature By Millennial GenerationMusfiah Saidah0UIN Syarif Hidayatullah JakartaPrivacy management amid the development of social media seems to be in a dilemma. On the one hand, social media provides space for expression and self-expression, including all information that comes in a personal context. But on the otherhand this has the potential to violate privacy. Uniquely, the second account feature is often considered a safe zone to express oneself more openly. It is in such situations that management privacy is required. In the theory of communication privacy management (CPM) by Sandra Petronio, a person’s boundaries in behavior must be determined by himself. This research uses a qualitative approach with a case study method. Data collection techniques by interviewing and documenting several uploads on the nformant’s second account. The results of this study indicate that the various violations that occurred on the second account were caused by a lack of knowledge to a wrong understanding that the data would be stored safely with the closest trusted person. Even though the person who is selected to enter the second account circle is also vulnerable to opening the data privacy of the account owner and even spreading it. After this research is expected to be input for social media users to be wiser in managing their privacy even in features that are considered safe.https://journals.unisba.ac.id/index.php/mediator/article/view/2171privasiinstagramsecond accountmilenial
spellingShingle Musfiah Saidah
Shielding Communication Privacy: Unveiling The Strategic Utilization Of Instagram’s Second Account Feature By Millennial Generation
MediaTor
privasi
instagram
second account
milenial
title Shielding Communication Privacy: Unveiling The Strategic Utilization Of Instagram’s Second Account Feature By Millennial Generation
title_full Shielding Communication Privacy: Unveiling The Strategic Utilization Of Instagram’s Second Account Feature By Millennial Generation
title_fullStr Shielding Communication Privacy: Unveiling The Strategic Utilization Of Instagram’s Second Account Feature By Millennial Generation
title_full_unstemmed Shielding Communication Privacy: Unveiling The Strategic Utilization Of Instagram’s Second Account Feature By Millennial Generation
title_short Shielding Communication Privacy: Unveiling The Strategic Utilization Of Instagram’s Second Account Feature By Millennial Generation
title_sort shielding communication privacy unveiling the strategic utilization of instagram s second account feature by millennial generation
topic privasi
instagram
second account
milenial
url https://journals.unisba.ac.id/index.php/mediator/article/view/2171
work_keys_str_mv AT musfiahsaidah shieldingcommunicationprivacyunveilingthestrategicutilizationofinstagramssecondaccountfeaturebymillennialgeneration