CONSUMERS’ PERCEPTIONS TOWARDS CELL PHONE BRAND PREFERENCE: THE CASE OF BANGLADESH

CONSUMERS’ PERCEPTIONS TOWARDS CELL PHONE BRAND PREFERENCE: THE CASE OF BANGLADESH

Consumers are becoming more interdependent and open as a result of globalization. Because of the idea of globalization, branding is essential to take into account from both the marketing and consumer viewpoints. The current study intends to determine Bangladeshi customers’ preferences for cell phon...

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Bibliographic Details
Main Authors: Md. Rahat Khan, Md. Zahir Uddin Arif, Mohammad Ali
Format: Article
Language:English
Published: UUM Press 2024-01-01
Series:International Journal of Management Studies
Subjects:
behavioral intention
brand preference
brand trust
cell phone brands
consumers’ perceptions
Online Access:https://e-journal.uum.edu.my/index.php/ijms/article/view/13172

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