The effect of customer identification with brand on anti-brand activities through brand love and brand jealousy
The main purpose of this study is to investigate the effect of identity made by a brand for customrers on their anti-brand activities through brand love and brand jealousy. The present study is an applied research and is descriptive/ survey research in terms of methodology. The statistical populatio...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2015-09-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_57000_54a10e54c651706940812947d6f9e8ad.pdf |