Intuition Concept in Small and Medium Enterprises through Strategic Decision-Making
As one of the main economic pillars in Indonesia, small and medium enterprise (SME) has a unique characteristic of embracing environmental uncertainty and internal limitation. Previous researches defined two approaches of decision making i.e. rational and intuitive. Actual business practice shows t...
Main Authors: | Iwan Inrawan Wiratmadja, Augustina A. Rumanti, Rocky Reynaldo, Amelia Kurniawati |
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Format: | Article |
Language: | English |
Published: |
EconJournals
2017-10-01
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Series: | International Review of Management and Marketing |
Online Access: | http://mail.econjournals.com/index.php/irmm/article/view/5682 |
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