Neoliberal ideologization of work and the beginning of unionisation in the video game industry

The paper addresses the current issue of crunch, which is one of the most common reasons for high employee turnover in the video game industry. This paper aims to identify the ideological assumptions that underlie this industry, their manifestation in work practices, the consequences, and possibilit...

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Main Author: Maravić Manojlo M.
Format: Article
Language:English
Published: Serbian Sociological Association, Belgrade 2023-01-01
Series:Sociološki Pregled
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/0085-6320/2023/0085-63202303928M.pdf
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author Maravić Manojlo M.
author_facet Maravić Manojlo M.
author_sort Maravić Manojlo M.
collection DOAJ
description The paper addresses the current issue of crunch, which is one of the most common reasons for high employee turnover in the video game industry. This paper aims to identify the ideological assumptions that underlie this industry, their manifestation in work practices, the consequences, and possibilities for resistance. The ideologization of labour implies the process of creating implicit knowledge, values, beliefs, and hegemonic discourses of neoliberalism that normalise and enable the policy of management. In this, the shaping of emotions of passion and love for work plays an important role, which functions through the hybridisation of working hours and leisure, work and home space, company, and family. To form a union awareness in the video game industry, it is necessary to first understand this ideological structure.
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spelling doaj.art-ebcf751865314b9db08622ff464945712024-02-08T22:53:14ZengSerbian Sociological Association, BelgradeSociološki Pregled0085-63202560-48802023-01-0157392895110.5937/socpreg57-443340085-63202303928MNeoliberal ideologization of work and the beginning of unionisation in the video game industryMaravić Manojlo M.0Univerzitet u Novom Sadu, Akademija umetnosti, Departman dramskih umetnosti, Katedra za audiovizuelne medije, Novi Sad, SerbiaThe paper addresses the current issue of crunch, which is one of the most common reasons for high employee turnover in the video game industry. This paper aims to identify the ideological assumptions that underlie this industry, their manifestation in work practices, the consequences, and possibilities for resistance. The ideologization of labour implies the process of creating implicit knowledge, values, beliefs, and hegemonic discourses of neoliberalism that normalise and enable the policy of management. In this, the shaping of emotions of passion and love for work plays an important role, which functions through the hybridisation of working hours and leisure, work and home space, company, and family. To form a union awareness in the video game industry, it is necessary to first understand this ideological structure.https://scindeks-clanci.ceon.rs/data/pdf/0085-6320/2023/0085-63202303928M.pdfvideo game industrycrunchthe ideology of workneoliberalismimmaterial labour
spellingShingle Maravić Manojlo M.
Neoliberal ideologization of work and the beginning of unionisation in the video game industry
Sociološki Pregled
video game industry
crunch
the ideology of work
neoliberalism
immaterial labour
title Neoliberal ideologization of work and the beginning of unionisation in the video game industry
title_full Neoliberal ideologization of work and the beginning of unionisation in the video game industry
title_fullStr Neoliberal ideologization of work and the beginning of unionisation in the video game industry
title_full_unstemmed Neoliberal ideologization of work and the beginning of unionisation in the video game industry
title_short Neoliberal ideologization of work and the beginning of unionisation in the video game industry
title_sort neoliberal ideologization of work and the beginning of unionisation in the video game industry
topic video game industry
crunch
the ideology of work
neoliberalism
immaterial labour
url https://scindeks-clanci.ceon.rs/data/pdf/0085-6320/2023/0085-63202303928M.pdf
work_keys_str_mv AT maravicmanojlom neoliberalideologizationofworkandthebeginningofunionisationinthevideogameindustry