| Summary: | The paper focuses on various ways in which metaphors in political
discourse reflect the cultural and linguistic environments from
which they emerge. It discusses conceptual metaphors and their
linguistic realisations in popular pre-election discourse in English,
German, and three Euro-Mediterranean languages (i. e. Slovene,
Italian and Croatian). One of the main aims of the paper is to
present a contrastive analysis model which combines quantitative
and qualitative methods on the one hand, and top-down and
bottom-up approaches to metaphor research on the other. Reference
will be made to the results of a case study based on the contrastive
analysis of a corpus of pre-election articles related to the
American elections in 2008 which has been undertaken to validate
the proposed model. Itwill be argued that while the selected languages conceptualise elections in similar ways, there are also significant variations which have cultural implications.
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