Metaphors in Political Discourse from a Cross-Cultural Perspective

The paper focuses on various ways in which metaphors in political discourse reflect the cultural and linguistic environments from which they emerge. It discusses conceptual metaphors and their linguistic realisations in popular pre-election discourse in English, German, and three Euro-Mediterran...

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Main Author: Silva Bratož
Format: Article
Language:English
Published: Euro-Mediterranean University 2014-06-01
Series:International Journal of Euro-Mediterranean Studies
Subjects:
Online Access:http://www.emuni.si/press/ISSN/1855-3362/7_003-023.pdf
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author Silva Bratož
author_facet Silva Bratož
author_sort Silva Bratož
collection DOAJ
description The paper focuses on various ways in which metaphors in political discourse reflect the cultural and linguistic environments from which they emerge. It discusses conceptual metaphors and their linguistic realisations in popular pre-election discourse in English, German, and three Euro-Mediterranean languages (i. e. Slovene, Italian and Croatian). One of the main aims of the paper is to present a contrastive analysis model which combines quantitative and qualitative methods on the one hand, and top-down and bottom-up approaches to metaphor research on the other. Reference will be made to the results of a case study based on the contrastive analysis of a corpus of pre-election articles related to the American elections in 2008 which has been undertaken to validate the proposed model. Itwill be argued that while the selected languages conceptualise elections in similar ways, there are also significant variations which have cultural implications.
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spelling doaj.art-ebd8456e2c66415898c45b62396be61b2022-12-22T00:47:47ZengEuro-Mediterranean UniversityInternational Journal of Euro-Mediterranean Studies1855-33622014-06-0171323Metaphors in Political Discourse from a Cross-Cultural PerspectiveSilva Bratož0University of Primorska, SloveniaThe paper focuses on various ways in which metaphors in political discourse reflect the cultural and linguistic environments from which they emerge. It discusses conceptual metaphors and their linguistic realisations in popular pre-election discourse in English, German, and three Euro-Mediterranean languages (i. e. Slovene, Italian and Croatian). One of the main aims of the paper is to present a contrastive analysis model which combines quantitative and qualitative methods on the one hand, and top-down and bottom-up approaches to metaphor research on the other. Reference will be made to the results of a case study based on the contrastive analysis of a corpus of pre-election articles related to the American elections in 2008 which has been undertaken to validate the proposed model. Itwill be argued that while the selected languages conceptualise elections in similar ways, there are also significant variations which have cultural implications.http://www.emuni.si/press/ISSN/1855-3362/7_003-023.pdfconceptual metaphorspre-election discoursecross-cultural differencescontrastive analysis
spellingShingle Silva Bratož
Metaphors in Political Discourse from a Cross-Cultural Perspective
International Journal of Euro-Mediterranean Studies
conceptual metaphors
pre-election discourse
cross-cultural differences
contrastive analysis
title Metaphors in Political Discourse from a Cross-Cultural Perspective
title_full Metaphors in Political Discourse from a Cross-Cultural Perspective
title_fullStr Metaphors in Political Discourse from a Cross-Cultural Perspective
title_full_unstemmed Metaphors in Political Discourse from a Cross-Cultural Perspective
title_short Metaphors in Political Discourse from a Cross-Cultural Perspective
title_sort metaphors in political discourse from a cross cultural perspective
topic conceptual metaphors
pre-election discourse
cross-cultural differences
contrastive analysis
url http://www.emuni.si/press/ISSN/1855-3362/7_003-023.pdf
work_keys_str_mv AT silvabratoz metaphorsinpoliticaldiscoursefromacrossculturalperspective