TRADITIONAL MARKET MANAGEMENT STRATEGY IN CONDITIONS OF MODERN MARKET DEVELOPMENT
The dynamics of trading in the people's markets is a reflection of the economic growth of a region. Therefore, with the rapid growth of modern markets, it becomes a big challenge for traders in the market. Modern market conditions that have many advantages in terms of facilities and services, m...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
iVolga Press
2019-10-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: | |
| Online Access: | https://rjoas.com/issue-2019-10/article_17.pdf |
| _version_ | 1797722595866443776 |
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| author | Iriani S.S. Sanaji |
| author_facet | Iriani S.S. Sanaji |
| author_sort | Iriani S.S. |
| collection | DOAJ |
| description | The dynamics of trading in the people's markets is a reflection of the economic growth of a region. Therefore, with the rapid growth of modern markets, it becomes a big challenge for traders in the market. Modern market conditions that have many advantages in terms of facilities and services, make people prefer shopping in the modern market to the people's market. The method used in this research is descriptive qualitative through SWOT analysis which is used as the basis for strategy formulation. Therefore, a management strategy is needed to improve the competitiveness of traditional markets, by improving management insight, entrepreneurial mind-set for market managers and sellers, renovating old buildings, increasing the cleaning and security services, as well as creating planning and performance evaluation. |
| first_indexed | 2024-03-12T09:50:39Z |
| format | Article |
| id | doaj.art-ebeb63a015ae434488ba14d8b7461eac |
| institution | Directory Open Access Journal |
| issn | 2226-1184 |
| language | English |
| last_indexed | 2024-03-12T09:50:39Z |
| publishDate | 2019-10-01 |
| publisher | iVolga Press |
| record_format | Article |
| series | Russian Journal of Agricultural and Socio-Economic Sciences |
| spelling | doaj.art-ebeb63a015ae434488ba14d8b7461eac2023-09-02T12:37:58ZengiVolga PressRussian Journal of Agricultural and Socio-Economic Sciences2226-11842019-10-01941012913810.18551/rjoas.2019-10.17TRADITIONAL MARKET MANAGEMENT STRATEGY IN CONDITIONS OF MODERN MARKET DEVELOPMENTIriani S.S.0Sanaji1Department of Management, Faculty of Economy, University of Negeri SurabayaDepartment of Management, Faculty of Economy, University of Negeri SurabayaThe dynamics of trading in the people's markets is a reflection of the economic growth of a region. Therefore, with the rapid growth of modern markets, it becomes a big challenge for traders in the market. Modern market conditions that have many advantages in terms of facilities and services, make people prefer shopping in the modern market to the people's market. The method used in this research is descriptive qualitative through SWOT analysis which is used as the basis for strategy formulation. Therefore, a management strategy is needed to improve the competitiveness of traditional markets, by improving management insight, entrepreneurial mind-set for market managers and sellers, renovating old buildings, increasing the cleaning and security services, as well as creating planning and performance evaluation.https://rjoas.com/issue-2019-10/article_17.pdfTraditional marketmodern marketentrepreneurial mind-setpublic service |
| spellingShingle | Iriani S.S. Sanaji TRADITIONAL MARKET MANAGEMENT STRATEGY IN CONDITIONS OF MODERN MARKET DEVELOPMENT Russian Journal of Agricultural and Socio-Economic Sciences Traditional market modern market entrepreneurial mind-set public service |
| title | TRADITIONAL MARKET MANAGEMENT STRATEGY IN CONDITIONS OF MODERN MARKET DEVELOPMENT |
| title_full | TRADITIONAL MARKET MANAGEMENT STRATEGY IN CONDITIONS OF MODERN MARKET DEVELOPMENT |
| title_fullStr | TRADITIONAL MARKET MANAGEMENT STRATEGY IN CONDITIONS OF MODERN MARKET DEVELOPMENT |
| title_full_unstemmed | TRADITIONAL MARKET MANAGEMENT STRATEGY IN CONDITIONS OF MODERN MARKET DEVELOPMENT |
| title_short | TRADITIONAL MARKET MANAGEMENT STRATEGY IN CONDITIONS OF MODERN MARKET DEVELOPMENT |
| title_sort | traditional market management strategy in conditions of modern market development |
| topic | Traditional market modern market entrepreneurial mind-set public service |
| url | https://rjoas.com/issue-2019-10/article_17.pdf |
| work_keys_str_mv | AT irianiss traditionalmarketmanagementstrategyinconditionsofmodernmarketdevelopment AT sanaji traditionalmarketmanagementstrategyinconditionsofmodernmarketdevelopment |