Evolving consumer trends for whey protein sports supplements: the Heckman ordered probit estimation
Abstract Despite the fast-rising popularity of whey protein sports supplements over recent years, there has been little research to investigate the driving forces behind the consumer choices. Using a consumer dataset collected in Ireland, we applied the ordered Heckman two-stage method to examine th...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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SpringerOpen
2019-04-01
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| Series: | Agricultural and Food Economics |
| Subjects: | |
| Online Access: | http://link.springer.com/article/10.1186/s40100-019-0125-9 |
| _version_ | 1811214674491867136 |
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| author | Cian Keogh Chenguang Li Zhifeng Gao |
| author_facet | Cian Keogh Chenguang Li Zhifeng Gao |
| author_sort | Cian Keogh |
| collection | DOAJ |
| description | Abstract Despite the fast-rising popularity of whey protein sports supplements over recent years, there has been little research to investigate the driving forces behind the consumer choices. Using a consumer dataset collected in Ireland, we applied the ordered Heckman two-stage method to examine the evolving consumer trend and to determine the key factors that affect consumers’ choices. The study found that demographic variables, such as gender and income, do not significantly influence the decision on whether or not to consume whey, but exercise type is highly influential. The desire for power and strength is a stable key consumption driver, with endurance and flexibility becoming more important in the expansion of this industry. The study also found that whey is under-consumed by older age groups and under-promoted based on country of origin affiliation. Findings of the study provide further insights to relevant literature and have direct implications to the sports supplement industry as well as the dairy ingredient industry. |
| first_indexed | 2024-04-12T06:08:56Z |
| format | Article |
| id | doaj.art-ebf4ce40e1404bf181b8ae301fed8784 |
| institution | Directory Open Access Journal |
| issn | 2193-7532 |
| language | English |
| last_indexed | 2024-04-12T06:08:56Z |
| publishDate | 2019-04-01 |
| publisher | SpringerOpen |
| record_format | Article |
| series | Agricultural and Food Economics |
| spelling | doaj.art-ebf4ce40e1404bf181b8ae301fed87842022-12-22T03:44:47ZengSpringerOpenAgricultural and Food Economics2193-75322019-04-017111010.1186/s40100-019-0125-9Evolving consumer trends for whey protein sports supplements: the Heckman ordered probit estimationCian Keogh0Chenguang Li1Zhifeng Gao2School of Agriculture and Food Science, University College DublinSchool of Agriculture and Food Science, University College DublinFood and Resource Economics Department, University of FloridaAbstract Despite the fast-rising popularity of whey protein sports supplements over recent years, there has been little research to investigate the driving forces behind the consumer choices. Using a consumer dataset collected in Ireland, we applied the ordered Heckman two-stage method to examine the evolving consumer trend and to determine the key factors that affect consumers’ choices. The study found that demographic variables, such as gender and income, do not significantly influence the decision on whether or not to consume whey, but exercise type is highly influential. The desire for power and strength is a stable key consumption driver, with endurance and flexibility becoming more important in the expansion of this industry. The study also found that whey is under-consumed by older age groups and under-promoted based on country of origin affiliation. Findings of the study provide further insights to relevant literature and have direct implications to the sports supplement industry as well as the dairy ingredient industry.http://link.springer.com/article/10.1186/s40100-019-0125-9Whey proteinConsumer behaviorFood and nutritionHeckman ordered probit |
| spellingShingle | Cian Keogh Chenguang Li Zhifeng Gao Evolving consumer trends for whey protein sports supplements: the Heckman ordered probit estimation Agricultural and Food Economics Whey protein Consumer behavior Food and nutrition Heckman ordered probit |
| title | Evolving consumer trends for whey protein sports supplements: the Heckman ordered probit estimation |
| title_full | Evolving consumer trends for whey protein sports supplements: the Heckman ordered probit estimation |
| title_fullStr | Evolving consumer trends for whey protein sports supplements: the Heckman ordered probit estimation |
| title_full_unstemmed | Evolving consumer trends for whey protein sports supplements: the Heckman ordered probit estimation |
| title_short | Evolving consumer trends for whey protein sports supplements: the Heckman ordered probit estimation |
| title_sort | evolving consumer trends for whey protein sports supplements the heckman ordered probit estimation |
| topic | Whey protein Consumer behavior Food and nutrition Heckman ordered probit |
| url | http://link.springer.com/article/10.1186/s40100-019-0125-9 |
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