ANALYSIS OF THE BRAND VALUATION BASED ON THE ASSESSMENT BY INTERBRAND, BRAND FINANCE AND MILWARD BROWN OPTIMOR
Brands are significant category in the department of marketing and finance of the company. They also play the key role in the segment of consumer behavior when it comes to decision making during the purchase. Marketing managers in domestic companies still do not have enough experience in using the m...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Banja Luka, Faculty of Economics
2019-06-01
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| Series: | Acta Economica |
| Subjects: | |
| Online Access: | http://ae.ef.unibl.org/index.php/AE/article/view/379 |