Business Models Innovation through New Customer Roles: A Design-Driven Case Study
Business models as relational devices governing transactions with the customers and stakeholders identify new rules of customer engagement and their impact on business model innovations in design-intensive industries. These industries, framed as the locus of "cultural innovation", see the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Niccolò Cusano University-Rome
2015-06-01
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| Series: | Symphonya |
| Subjects: | |
| Online Access: | https://symphonya.unicusano.it/article/view/11202 |
| _version_ | 1797348122787053568 |
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| author | Marco Pironti Cabirio Cautela Joannis Christodoulou |
| author_facet | Marco Pironti Cabirio Cautela Joannis Christodoulou |
| author_sort | Marco Pironti |
| collection | DOAJ |
| description |
Business models as relational devices governing transactions with the customers and stakeholders identify new rules of customer engagement and their impact on business model innovations in design-intensive industries. These industries, framed as the locus of "cultural innovation", see the customer as a product 'sense giver'. In this setting, new customer roles are explored through a case study based on a fast-growing company operating in the furniture sector. The case study highlights three main customer roles that impact business models: (i) the customer as a market bridge; (ii) the customer context as a company "showroom,"; (iii) the customer as an external company design lab.
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| first_indexed | 2024-03-08T11:58:56Z |
| format | Article |
| id | doaj.art-ec18d2eb01b04888b1dc743b0d806663 |
| institution | Directory Open Access Journal |
| issn | 1593-0300 1593-0319 |
| language | English |
| last_indexed | 2024-03-08T11:58:56Z |
| publishDate | 2015-06-01 |
| publisher | Niccolò Cusano University-Rome |
| record_format | Article |
| series | Symphonya |
| spelling | doaj.art-ec18d2eb01b04888b1dc743b0d8066632024-01-23T20:40:52ZengNiccolò Cusano University-RomeSymphonya1593-03001593-03192015-06-012Business Models Innovation through New Customer Roles: A Design-Driven Case StudyMarco PirontiCabirio CautelaJoannis Christodoulou Business models as relational devices governing transactions with the customers and stakeholders identify new rules of customer engagement and their impact on business model innovations in design-intensive industries. These industries, framed as the locus of "cultural innovation", see the customer as a product 'sense giver'. In this setting, new customer roles are explored through a case study based on a fast-growing company operating in the furniture sector. The case study highlights three main customer roles that impact business models: (i) the customer as a market bridge; (ii) the customer context as a company "showroom,"; (iii) the customer as an external company design lab. https://symphonya.unicusano.it/article/view/11202Product DesignBusiness Models InnovationCustomer EngagementDesign-Intensive IndustriesGlobal Strategy |
| spellingShingle | Marco Pironti Cabirio Cautela Joannis Christodoulou Business Models Innovation through New Customer Roles: A Design-Driven Case Study Symphonya Product Design Business Models Innovation Customer Engagement Design-Intensive Industries Global Strategy |
| title | Business Models Innovation through New Customer Roles: A Design-Driven Case Study |
| title_full | Business Models Innovation through New Customer Roles: A Design-Driven Case Study |
| title_fullStr | Business Models Innovation through New Customer Roles: A Design-Driven Case Study |
| title_full_unstemmed | Business Models Innovation through New Customer Roles: A Design-Driven Case Study |
| title_short | Business Models Innovation through New Customer Roles: A Design-Driven Case Study |
| title_sort | business models innovation through new customer roles a design driven case study |
| topic | Product Design Business Models Innovation Customer Engagement Design-Intensive Industries Global Strategy |
| url | https://symphonya.unicusano.it/article/view/11202 |
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