Lactose-free products: A study of young Polish consumers’ knowledge and purchase behaviour

Lactose-free products are an example of an emergent, innovative product on the milk market, with particular properties targeted at a specific group of consumers. Trends indicate that the value of the global lactose-free market will increase. The aim of the study, one of the first studies in Poland...

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Main Authors: Maria Zuba-Ciszewska, Aneta Brodziak, Louise Manning, Tomasz Kijek
Format: Article
Language:English
Published: Prince of Songkla University 2022-06-01
Series:Songklanakarin Journal of Science and Technology (SJST)
Subjects:
Online Access:https://sjst.psu.ac.th/journal/44-3/5.pdf
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author Maria Zuba-Ciszewska
Aneta Brodziak
Louise Manning
Tomasz Kijek
author_facet Maria Zuba-Ciszewska
Aneta Brodziak
Louise Manning
Tomasz Kijek
author_sort Maria Zuba-Ciszewska
collection DOAJ
description Lactose-free products are an example of an emergent, innovative product on the milk market, with particular properties targeted at a specific group of consumers. Trends indicate that the value of the global lactose-free market will increase. The aim of the study, one of the first studies in Poland, was to examine young consumers’ knowledge of lactose-free products and in so doing to inform sector recommendations. Using a three-part questionnaire, knowledge of these products was determined from respondents (n=240) in a university setting in Poland. Few young people in the study correctly understood the definition of a lactose-free product. Those who reported themselves as being lactose intolerant have greater awareness of the presence of these products on the market, are more likely to buy the products, use nutritional information, use composition and ingredient information, are more likely to read labels, and know the definition of a lactose-free product. The findings have sector implications in that awareness campaigns need to be developed at government and market level to increase knowledge and awareness of these products, their value to specific groups and their availability in the dairy market.
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spelling doaj.art-ec1d7bc8df9a450f899cf4766590d9f12023-04-11T04:46:55ZengPrince of Songkla UniversitySongklanakarin Journal of Science and Technology (SJST)0125-33952022-06-0144361962610.14456/sjst-psu.2022.85Lactose-free products: A study of young Polish consumers’ knowledge and purchase behaviourMaria Zuba-Ciszewska0Aneta Brodziak1Louise Manning2Tomasz Kijek3Institute of Economics and Finance, Faculty of Social Sciences, The John Paul II Catholic University of Lublin, Lublin, 20950 PolandDepartment of Quality Assessment and Processing of Animal Products, Faculty of Animal Sciences and Bioeconomy, University of Life Sciences in Lublin, Lublin, 20950 PolandSchool of Agriculture, Food and Environment, Royal Agricultural University, Cirencester, Gloucestershire, EnglandInstitute of Economics and Finance, Faculty of Economics, Maria Curie-Skłodowska University, Lublin, 20031 PolandLactose-free products are an example of an emergent, innovative product on the milk market, with particular properties targeted at a specific group of consumers. Trends indicate that the value of the global lactose-free market will increase. The aim of the study, one of the first studies in Poland, was to examine young consumers’ knowledge of lactose-free products and in so doing to inform sector recommendations. Using a three-part questionnaire, knowledge of these products was determined from respondents (n=240) in a university setting in Poland. Few young people in the study correctly understood the definition of a lactose-free product. Those who reported themselves as being lactose intolerant have greater awareness of the presence of these products on the market, are more likely to buy the products, use nutritional information, use composition and ingredient information, are more likely to read labels, and know the definition of a lactose-free product. The findings have sector implications in that awareness campaigns need to be developed at government and market level to increase knowledge and awareness of these products, their value to specific groups and their availability in the dairy market.https://sjst.psu.ac.th/journal/44-3/5.pdffood industrydairy productinnovative productlactose-free productknowledge
spellingShingle Maria Zuba-Ciszewska
Aneta Brodziak
Louise Manning
Tomasz Kijek
Lactose-free products: A study of young Polish consumers’ knowledge and purchase behaviour
Songklanakarin Journal of Science and Technology (SJST)
food industry
dairy product
innovative product
lactose-free product
knowledge
title Lactose-free products: A study of young Polish consumers’ knowledge and purchase behaviour
title_full Lactose-free products: A study of young Polish consumers’ knowledge and purchase behaviour
title_fullStr Lactose-free products: A study of young Polish consumers’ knowledge and purchase behaviour
title_full_unstemmed Lactose-free products: A study of young Polish consumers’ knowledge and purchase behaviour
title_short Lactose-free products: A study of young Polish consumers’ knowledge and purchase behaviour
title_sort lactose free products a study of young polish consumers knowledge and purchase behaviour
topic food industry
dairy product
innovative product
lactose-free product
knowledge
url https://sjst.psu.ac.th/journal/44-3/5.pdf
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AT anetabrodziak lactosefreeproductsastudyofyoungpolishconsumersknowledgeandpurchasebehaviour
AT louisemanning lactosefreeproductsastudyofyoungpolishconsumersknowledgeandpurchasebehaviour
AT tomaszkijek lactosefreeproductsastudyofyoungpolishconsumersknowledgeandpurchasebehaviour