Lactose-free products: A study of young Polish consumers’ knowledge and purchase behaviour
Lactose-free products are an example of an emergent, innovative product on the milk market, with particular properties targeted at a specific group of consumers. Trends indicate that the value of the global lactose-free market will increase. The aim of the study, one of the first studies in Poland...
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Format: | Article |
Language: | English |
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Prince of Songkla University
2022-06-01
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Series: | Songklanakarin Journal of Science and Technology (SJST) |
Subjects: | |
Online Access: | https://sjst.psu.ac.th/journal/44-3/5.pdf |
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author | Maria Zuba-Ciszewska Aneta Brodziak Louise Manning Tomasz Kijek |
author_facet | Maria Zuba-Ciszewska Aneta Brodziak Louise Manning Tomasz Kijek |
author_sort | Maria Zuba-Ciszewska |
collection | DOAJ |
description | Lactose-free products are an example of an emergent, innovative product on the milk market, with particular properties
targeted at a specific group of consumers. Trends indicate that the value of the global lactose-free market will increase. The aim
of the study, one of the first studies in Poland, was to examine young consumers’ knowledge of lactose-free products and in so
doing to inform sector recommendations. Using a three-part questionnaire, knowledge of these products was determined from
respondents (n=240) in a university setting in Poland. Few young people in the study correctly understood the definition of a
lactose-free product. Those who reported themselves as being lactose intolerant have greater awareness of the presence of these
products on the market, are more likely to buy the products, use nutritional information, use composition and ingredient
information, are more likely to read labels, and know the definition of a lactose-free product. The findings have sector
implications in that awareness campaigns need to be developed at government and market level to increase knowledge and
awareness of these products, their value to specific groups and their availability in the dairy market. |
first_indexed | 2024-04-09T18:42:22Z |
format | Article |
id | doaj.art-ec1d7bc8df9a450f899cf4766590d9f1 |
institution | Directory Open Access Journal |
issn | 0125-3395 |
language | English |
last_indexed | 2024-04-09T18:42:22Z |
publishDate | 2022-06-01 |
publisher | Prince of Songkla University |
record_format | Article |
series | Songklanakarin Journal of Science and Technology (SJST) |
spelling | doaj.art-ec1d7bc8df9a450f899cf4766590d9f12023-04-11T04:46:55ZengPrince of Songkla UniversitySongklanakarin Journal of Science and Technology (SJST)0125-33952022-06-0144361962610.14456/sjst-psu.2022.85Lactose-free products: A study of young Polish consumers’ knowledge and purchase behaviourMaria Zuba-Ciszewska0Aneta Brodziak1Louise Manning2Tomasz Kijek3Institute of Economics and Finance, Faculty of Social Sciences, The John Paul II Catholic University of Lublin, Lublin, 20950 PolandDepartment of Quality Assessment and Processing of Animal Products, Faculty of Animal Sciences and Bioeconomy, University of Life Sciences in Lublin, Lublin, 20950 PolandSchool of Agriculture, Food and Environment, Royal Agricultural University, Cirencester, Gloucestershire, EnglandInstitute of Economics and Finance, Faculty of Economics, Maria Curie-Skłodowska University, Lublin, 20031 PolandLactose-free products are an example of an emergent, innovative product on the milk market, with particular properties targeted at a specific group of consumers. Trends indicate that the value of the global lactose-free market will increase. The aim of the study, one of the first studies in Poland, was to examine young consumers’ knowledge of lactose-free products and in so doing to inform sector recommendations. Using a three-part questionnaire, knowledge of these products was determined from respondents (n=240) in a university setting in Poland. Few young people in the study correctly understood the definition of a lactose-free product. Those who reported themselves as being lactose intolerant have greater awareness of the presence of these products on the market, are more likely to buy the products, use nutritional information, use composition and ingredient information, are more likely to read labels, and know the definition of a lactose-free product. The findings have sector implications in that awareness campaigns need to be developed at government and market level to increase knowledge and awareness of these products, their value to specific groups and their availability in the dairy market.https://sjst.psu.ac.th/journal/44-3/5.pdffood industrydairy productinnovative productlactose-free productknowledge |
spellingShingle | Maria Zuba-Ciszewska Aneta Brodziak Louise Manning Tomasz Kijek Lactose-free products: A study of young Polish consumers’ knowledge and purchase behaviour Songklanakarin Journal of Science and Technology (SJST) food industry dairy product innovative product lactose-free product knowledge |
title | Lactose-free products: A study of young Polish consumers’ knowledge and purchase behaviour |
title_full | Lactose-free products: A study of young Polish consumers’ knowledge and purchase behaviour |
title_fullStr | Lactose-free products: A study of young Polish consumers’ knowledge and purchase behaviour |
title_full_unstemmed | Lactose-free products: A study of young Polish consumers’ knowledge and purchase behaviour |
title_short | Lactose-free products: A study of young Polish consumers’ knowledge and purchase behaviour |
title_sort | lactose free products a study of young polish consumers knowledge and purchase behaviour |
topic | food industry dairy product innovative product lactose-free product knowledge |
url | https://sjst.psu.ac.th/journal/44-3/5.pdf |
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