Consumers’ Perception of Barriers Effecting Green Purchase Behavior: Instrument Assessment
With the emergence of green consumerism, the trend of “going green” has now prolonged to the Asian region, including Malaysia. Despite most of Malaysians have shown great concern for environmental issues; however, the green buying behavior among Malaysians is not encouraging. The study focuses on th...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2018-01-01
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| Series: | SHS Web of Conferences |
| Subjects: | |
| Online Access: | https://doi.org/10.1051/shsconf/20185602008 |