UNA STRATEGIA CULTURE-LED PER LA RIGENERAZIONE DI PISTICCI
At European, national, regional and local level, several strategies are related to culture-led regeneration: creative reuse of common goods, new cultural districts, place branding for cultural heritage. In this scenario, the research aims at responding to a yet open question in culture-led regener...
| Main Authors: | , |
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| Format: | Article |
| Language: | Italian |
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"Mediterranea" University of Reggio Calabria
2019-06-01
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| Series: | LaborEst |
| Subjects: | |
| Online Access: | http://pkp.unirc.it/ojs/index.php/LaborEst/article/view/415 |
| Summary: | At European, national, regional and local level, several strategies are related to culture-led regeneration: creative reuse of common
goods, new cultural districts, place branding for cultural heritage. In this scenario, the research aims at responding to a yet open
question in culture-led regeneration policies: how a cultural and creative process for an iconic cultural heritage could implement inclusive strategies of urban regeneration through evaluation processes? The paper explains the “Community Branding (Co-Bra)” approach able to combine cultural values, creativity, management models and multi-criteria/multi-group evaluation methods for a culture-led regeneration strategy. Within the framework of Matera ECoC 2019, the Co-Bra method was tailor-made on Pisticci (MT) case study, experimenting a creative community for urban regeneration, starting from the historic centre valorisation: so-called “PLUS hub” - Pisticci Sustainable Urban Lab. The key results of this action-research path are achieved especially in combining economic, social and cultural resources to ensure the sustainable and competitive advantage for local development. |
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| ISSN: | 1973-7688 2421-3187 |