Brands as a tool platelet value for the Brazilian products abroad: the case of gourmet coffee
The brands adds value to the products and this is the article’s subject. For this, the analyses focus the brand’s elements that can be improved in order to strengthen the brazilian brand of specialty coffees in the international markets.
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Escola Superior de Propaganda e Marketing - ESPM
2010-12-01
|
| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
| Subjects: | |
| Online Access: | https://internext.espm.br/internext/article/view/99 |
| _version_ | 1818475864095981568 |
|---|---|
| author | Diego José Pessôa Maria José Scassiotti de Souza |
| author_facet | Diego José Pessôa Maria José Scassiotti de Souza |
| author_sort | Diego José Pessôa |
| collection | DOAJ |
| description | The brands adds value to the products and this is the article’s subject. For this, the analyses focus the brand’s elements that can be improved in order to strengthen the brazilian brand of specialty coffees in the international markets. |
| first_indexed | 2024-12-10T09:18:07Z |
| format | Article |
| id | doaj.art-ec3326d5b83e4116afe43b8cd363c067 |
| institution | Directory Open Access Journal |
| issn | 1980-4865 |
| language | English |
| last_indexed | 2024-12-10T09:18:07Z |
| publishDate | 2010-12-01 |
| publisher | Escola Superior de Propaganda e Marketing - ESPM |
| record_format | Article |
| series | Internext: Revista Eletrônica de Negócios Internacionais |
| spelling | doaj.art-ec3326d5b83e4116afe43b8cd363c0672022-12-22T01:54:47ZengEscola Superior de Propaganda e Marketing - ESPMInternext: Revista Eletrônica de Negócios Internacionais1980-48652010-12-01518411110.18568/1980-4865.5184-11196Brands as a tool platelet value for the Brazilian products abroad: the case of gourmet coffeeDiego José Pessôa0Maria José Scassiotti de Souza1PUC-MGPUC-SPThe brands adds value to the products and this is the article’s subject. For this, the analyses focus the brand’s elements that can be improved in order to strengthen the brazilian brand of specialty coffees in the international markets.https://internext.espm.br/internext/article/view/99café gourmet. internacionalização. marcas. marcas brasileiras. |
| spellingShingle | Diego José Pessôa Maria José Scassiotti de Souza Brands as a tool platelet value for the Brazilian products abroad: the case of gourmet coffee Internext: Revista Eletrônica de Negócios Internacionais café gourmet. internacionalização. marcas. marcas brasileiras. |
| title | Brands as a tool platelet value for the Brazilian products abroad: the case of gourmet coffee |
| title_full | Brands as a tool platelet value for the Brazilian products abroad: the case of gourmet coffee |
| title_fullStr | Brands as a tool platelet value for the Brazilian products abroad: the case of gourmet coffee |
| title_full_unstemmed | Brands as a tool platelet value for the Brazilian products abroad: the case of gourmet coffee |
| title_short | Brands as a tool platelet value for the Brazilian products abroad: the case of gourmet coffee |
| title_sort | brands as a tool platelet value for the brazilian products abroad the case of gourmet coffee |
| topic | café gourmet. internacionalização. marcas. marcas brasileiras. |
| url | https://internext.espm.br/internext/article/view/99 |
| work_keys_str_mv | AT diegojosepessoa brandsasatoolplateletvalueforthebrazilianproductsabroadthecaseofgourmetcoffee AT mariajosescassiottidesouza brandsasatoolplateletvalueforthebrazilianproductsabroadthecaseofgourmetcoffee |