EL ROL DE LA USABILIDAD PERCIBIDA SOBRE LA CONFIANZA EN LAS SUBASTAS ONLINE

EL ROL DE LA USABILIDAD PERCIBIDA SOBRE LA CONFIANZA EN LAS SUBASTAS ONLINE

Usability has been considered as a key variable that allows trust development in online environments. However, the relationship between these concepts has not been studied in depth to realize if the effect is direct or mediated. In this context, it is proposed that the perceived usability affects tr...

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Bibliographic Details
Main Authors: Eduardo Torres-Moraga, Cristobal Barra
Format: Article
Language:English
Published: Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2011-08-01
Series:RAE: Revista de Administração de Empresas
Subjects:
Usability
trust
internet auctions
online auctions
satisfaction
Online Access:http://rae.fgv.br/sites/rae.fgv.br/files/artigos/10.1590_S0034-75902011000500005.pdf

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