The Renewal of the Webcomic in the Era of Platformization: The Case of 9Gag on Instagram
This article addresses the place that the webcomic occupies as valuable content within the repertoire of consumable options in digital social media platforms. For the new digital generations, these new media spaces of light entertainment are spaces of encounter and interaction. Taking as a case stud...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2023-10-01
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| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/20563051231203675 |
| _version_ | 1797648835575545856 |
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| author | María Abellán Hernández Pavel Sidorenko Bautista |
| author_facet | María Abellán Hernández Pavel Sidorenko Bautista |
| author_sort | María Abellán Hernández |
| collection | DOAJ |
| description | This article addresses the place that the webcomic occupies as valuable content within the repertoire of consumable options in digital social media platforms. For the new digital generations, these new media spaces of light entertainment are spaces of encounter and interaction. Taking as a case study the Instagram profile of 9Gag, this article analyzes the level of engagement of 9Gag audiences with the webcomics published in that profile during the year 2022. The hypothesis defended in this text is to consider that these new spaces of consumption and interaction between users and content are especially relevant when considering the reach that the webcomic has as a format or content of interest for younger audiences. The results obtained after the data analysis show, even considering its possible exploratory nature of the study, that the webcomic is an attractive content for centennial audiences, although its formal and discursive concreteness remains far from the linguistic innovations that the digital comic promoted in its first manifestations. |
| first_indexed | 2024-03-11T15:37:42Z |
| format | Article |
| id | doaj.art-ec4af7b1b79e4e52bf0301b91117053e |
| institution | Directory Open Access Journal |
| issn | 2056-3051 |
| language | English |
| last_indexed | 2024-03-11T15:37:42Z |
| publishDate | 2023-10-01 |
| publisher | SAGE Publishing |
| record_format | Article |
| series | Social Media + Society |
| spelling | doaj.art-ec4af7b1b79e4e52bf0301b91117053e2023-10-26T14:34:12ZengSAGE PublishingSocial Media + Society2056-30512023-10-01910.1177/20563051231203675The Renewal of the Webcomic in the Era of Platformization: The Case of 9Gag on InstagramMaría Abellán HernándezPavel Sidorenko BautistaThis article addresses the place that the webcomic occupies as valuable content within the repertoire of consumable options in digital social media platforms. For the new digital generations, these new media spaces of light entertainment are spaces of encounter and interaction. Taking as a case study the Instagram profile of 9Gag, this article analyzes the level of engagement of 9Gag audiences with the webcomics published in that profile during the year 2022. The hypothesis defended in this text is to consider that these new spaces of consumption and interaction between users and content are especially relevant when considering the reach that the webcomic has as a format or content of interest for younger audiences. The results obtained after the data analysis show, even considering its possible exploratory nature of the study, that the webcomic is an attractive content for centennial audiences, although its formal and discursive concreteness remains far from the linguistic innovations that the digital comic promoted in its first manifestations.https://doi.org/10.1177/20563051231203675 |
| spellingShingle | María Abellán Hernández Pavel Sidorenko Bautista The Renewal of the Webcomic in the Era of Platformization: The Case of 9Gag on Instagram Social Media + Society |
| title | The Renewal of the Webcomic in the Era of Platformization: The Case of 9Gag on Instagram |
| title_full | The Renewal of the Webcomic in the Era of Platformization: The Case of 9Gag on Instagram |
| title_fullStr | The Renewal of the Webcomic in the Era of Platformization: The Case of 9Gag on Instagram |
| title_full_unstemmed | The Renewal of the Webcomic in the Era of Platformization: The Case of 9Gag on Instagram |
| title_short | The Renewal of the Webcomic in the Era of Platformization: The Case of 9Gag on Instagram |
| title_sort | renewal of the webcomic in the era of platformization the case of 9gag on instagram |
| url | https://doi.org/10.1177/20563051231203675 |
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