Examining the effect of virtual reality technology on marketing performance of fashion industry in Jordan
This research examined how virtual reality technology affects the marketing performance of the fashion industry in Jordan. Based on a sample composed of 528 online customers, structural equation modeling (SEM) was utilized as a statistical approach for hypothesis testing. The research findi...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2024-01-01
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| Series: | International Journal of Data and Network Science |
| Online Access: | http://www.growingscience.com/ijds/Vol8/ijdns_2023_200.pdf |
| _version_ | 1827780648458256384 |
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| author | Muhammad Turki Alshurideh Suhaib Anagreh Emad Tariq Samer Hamadneh Nidal Alzboun Barween Al Kurdi Sulieman Ibraheem Shelash Al-Hawary |
| author_facet | Muhammad Turki Alshurideh Suhaib Anagreh Emad Tariq Samer Hamadneh Nidal Alzboun Barween Al Kurdi Sulieman Ibraheem Shelash Al-Hawary |
| author_sort | Muhammad Turki Alshurideh |
| collection | DOAJ |
| description | This research examined how virtual reality technology affects the marketing performance of the fashion industry in Jordan. Based on a sample composed of 528 online customers, structural equation modeling (SEM) was utilized as a statistical approach for hypothesis testing. The research findings demonstrated that virtual reality technology had a positive significant impact on marketing performance. This examination provides many implications that managers in the fashion industry in Jordan could recognize, the most notable was encouraging them to focus on increased product demos utilizing virtual reality technology in order to improve customers' comprehension of the product and boost their confidence when making purchase decisions. |
| first_indexed | 2024-03-11T15:07:20Z |
| format | Article |
| id | doaj.art-ec4efbfd34264aa989d924a105aaaa67 |
| institution | Directory Open Access Journal |
| issn | 2561-8148 2561-8156 |
| language | English |
| last_indexed | 2024-03-11T15:07:20Z |
| publishDate | 2024-01-01 |
| publisher | Growing Science |
| record_format | Article |
| series | International Journal of Data and Network Science |
| spelling | doaj.art-ec4efbfd34264aa989d924a105aaaa672023-10-30T03:55:34ZengGrowing ScienceInternational Journal of Data and Network Science2561-81482561-81562024-01-01811610.5267/j.ijdns.2023.10.023Examining the effect of virtual reality technology on marketing performance of fashion industry in JordanMuhammad Turki Alshurideh Suhaib AnagrehEmad TariqSamer HamadnehNidal AlzbounBarween Al KurdiSulieman Ibraheem Shelash Al-Hawary This research examined how virtual reality technology affects the marketing performance of the fashion industry in Jordan. Based on a sample composed of 528 online customers, structural equation modeling (SEM) was utilized as a statistical approach for hypothesis testing. The research findings demonstrated that virtual reality technology had a positive significant impact on marketing performance. This examination provides many implications that managers in the fashion industry in Jordan could recognize, the most notable was encouraging them to focus on increased product demos utilizing virtual reality technology in order to improve customers' comprehension of the product and boost their confidence when making purchase decisions.http://www.growingscience.com/ijds/Vol8/ijdns_2023_200.pdf |
| spellingShingle | Muhammad Turki Alshurideh Suhaib Anagreh Emad Tariq Samer Hamadneh Nidal Alzboun Barween Al Kurdi Sulieman Ibraheem Shelash Al-Hawary Examining the effect of virtual reality technology on marketing performance of fashion industry in Jordan International Journal of Data and Network Science |
| title | Examining the effect of virtual reality technology on marketing performance of fashion industry in Jordan |
| title_full | Examining the effect of virtual reality technology on marketing performance of fashion industry in Jordan |
| title_fullStr | Examining the effect of virtual reality technology on marketing performance of fashion industry in Jordan |
| title_full_unstemmed | Examining the effect of virtual reality technology on marketing performance of fashion industry in Jordan |
| title_short | Examining the effect of virtual reality technology on marketing performance of fashion industry in Jordan |
| title_sort | examining the effect of virtual reality technology on marketing performance of fashion industry in jordan |
| url | http://www.growingscience.com/ijds/Vol8/ijdns_2023_200.pdf |
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