The results of the study relationship to the territorial brand of «Big Yalta» as a tourist resort
Results of the empirical research of resort’s «Big Yalta» state and its perception by tourists and citizens are represented in the article. Based on the research findings, the program of this resort’s promotion is brought out and the recommendations for its further development are given. The purpose...
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| Format: | Article |
| Language: | Russian |
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Russian Academy of Entrepreneurship
2020-01-01
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| Series: | Путеводитель предпринимателя |
| Subjects: | |
| Online Access: | https://www.pp-mag.ru/jour/article/view/270 |
| _version_ | 1797883398597902336 |
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| author | E. V. Dianina |
| author_facet | E. V. Dianina |
| author_sort | E. V. Dianina |
| collection | DOAJ |
| description | Results of the empirical research of resort’s «Big Yalta» state and its perception by tourists and citizens are represented in the article. Based on the research findings, the program of this resort’s promotion is brought out and the recommendations for its further development are given. The purpose of this article is to identify the resort’s problems and development prospects to change its image perception among target audience. The article used general scientific methods: analysis, synthesis, online survey, association method. |
| first_indexed | 2024-04-10T03:51:04Z |
| format | Article |
| id | doaj.art-ec602e3c565549b691cfdf5131c2cfea |
| institution | Directory Open Access Journal |
| issn | 2073-9885 2687-136X |
| language | Russian |
| last_indexed | 2024-04-10T03:51:04Z |
| publishDate | 2020-01-01 |
| publisher | Russian Academy of Entrepreneurship |
| record_format | Article |
| series | Путеводитель предпринимателя |
| spelling | doaj.art-ec602e3c565549b691cfdf5131c2cfea2023-03-13T07:17:29ZrusRussian Academy of EntrepreneurshipПутеводитель предпринимателя2073-98852687-136X2020-01-010427381269The results of the study relationship to the territorial brand of «Big Yalta» as a tourist resortE. V. Dianina0Государственный университет управленияResults of the empirical research of resort’s «Big Yalta» state and its perception by tourists and citizens are represented in the article. Based on the research findings, the program of this resort’s promotion is brought out and the recommendations for its further development are given. The purpose of this article is to identify the resort’s problems and development prospects to change its image perception among target audience. The article used general scientific methods: analysis, synthesis, online survey, association method.https://www.pp-mag.ru/jour/article/view/270идентичностьтерриториальный брендингбренд территориипродвижениецелевая аудиторияассоциации |
| spellingShingle | E. V. Dianina The results of the study relationship to the territorial brand of «Big Yalta» as a tourist resort Путеводитель предпринимателя идентичность территориальный брендинг бренд территории продвижение целевая аудитория ассоциации |
| title | The results of the study relationship to the territorial brand of «Big Yalta» as a tourist resort |
| title_full | The results of the study relationship to the territorial brand of «Big Yalta» as a tourist resort |
| title_fullStr | The results of the study relationship to the territorial brand of «Big Yalta» as a tourist resort |
| title_full_unstemmed | The results of the study relationship to the territorial brand of «Big Yalta» as a tourist resort |
| title_short | The results of the study relationship to the territorial brand of «Big Yalta» as a tourist resort |
| title_sort | results of the study relationship to the territorial brand of big yalta as a tourist resort |
| topic | идентичность территориальный брендинг бренд территории продвижение целевая аудитория ассоциации |
| url | https://www.pp-mag.ru/jour/article/view/270 |
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