BUSINESS STRATEGIES OF THE MULTINATIONAL CORPORATIONS
The international strategic management facilitates the development of the international strategies that shape a large context for reaching the main goals of a multinational company. At a conceptual level, there are many similarities between designing a strategy that could be used only in one country...
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| Format: | Article |
| Language: | English |
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Alexandru Ioan Cuza University of Iasi
2012-06-01
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| Series: | CES Working Papers |
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| Online Access: | http://www.cse.uaic.ro/WorkingPapers/articles/CESWP2012_IV2_DIA.pdf |
| Summary: | The international strategic management facilitates the development of the international strategies that shape a large context for reaching the main goals of a multinational company. At a conceptual level, there are many similarities between designing a strategy that could be used only in one country and drawing up a strategy for a number of markets. Yet, it has to be mentioned that the development of an international strategy involves a more complex process than in the case of a national one. All these aspects, together with the determinants of the internationalization, will be largely argued in the present paper. |
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| ISSN: | 2067-7693 |