Innovative health financing for tobacco control: the implementation and effectiveness of India's “Movie Rules”

Background Tobacco consumption is a critical concern in populous low-income countries, like India. The social acceptability of tobacco perpetuates its use: the positive portrayal of tobacco in the media has been associated with increased consumption of tobacco. Hence, to counter the pro-tobacco imag...

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Bibliographic Details
Main Authors: Nandita Murukutla, Vineet Munish Gill, Nalin Singh Negi, Pallavi Puri, Praveen Sinha, Vaishakhi Mallik, Sandra Mullin, Fikru Tesfaye Tullu
Format: Article
Language:English
Published: European Publishing 2018-03-01
Series:Tobacco Induced Diseases
Subjects:
Online Access:http://www.journalssystem.com/tid/Innovative-health-financing-for-tobacco-control-the-implementation-and-effectiveness,84379,0,2.html