Examining Technology Acceptance in Least-Developed Countries: The Case of ZESA
In this study, Zimbabwe Electricity Supply Authority (ZESA), which is the only electricity producer and supplier of public grid products (prepaid meters, mobile payment) in Zimbabwe, was evaluated according to the Technology Acceptance Model (TAM) for perceived usefulness, perceived ease of use and...
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| Format: | Article |
| Language: | English |
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MDPI AG
2021-03-01
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| Series: | Proceedings |
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| Online Access: | https://www.mdpi.com/2504-3900/74/1/3 |
| _version_ | 1797415658372202496 |
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| author | Audrey Dumbura Esma Ergüner Özkoç |
| author_facet | Audrey Dumbura Esma Ergüner Özkoç |
| author_sort | Audrey Dumbura |
| collection | DOAJ |
| description | In this study, Zimbabwe Electricity Supply Authority (ZESA), which is the only electricity producer and supplier of public grid products (prepaid meters, mobile payment) in Zimbabwe, was evaluated according to the Technology Acceptance Model (TAM) for perceived usefulness, perceived ease of use and attitude toward using technology. The objective of the study was to examine consumers’ technology acceptance of ZESA’s new technology-dependent products. In this context, an online survey was conducted with 262 participants. The results obtained in the study were in parallel with the theory. In addition, consumers from different ages and educational backgrounds were able to purchase their electricity tokens without difficulty. |
| first_indexed | 2024-03-09T05:52:44Z |
| format | Article |
| id | doaj.art-ec7ff0d58e274df999553d147650daff |
| institution | Directory Open Access Journal |
| issn | 2504-3900 |
| language | English |
| last_indexed | 2024-03-09T05:52:44Z |
| publishDate | 2021-03-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Proceedings |
| spelling | doaj.art-ec7ff0d58e274df999553d147650daff2023-12-03T12:16:37ZengMDPI AGProceedings2504-39002021-03-01741310.3390/proceedings2021074003Examining Technology Acceptance in Least-Developed Countries: The Case of ZESAAudrey Dumbura0Esma Ergüner Özkoç1Near East University ,Faculty of Economics and Administrative Sciences, Computer Information Systems Program, TRNC Mersin 10, 99138 Nicosia, CyprusBaskent University, Faculty of Commercial Science, Department of Management Information Systems, TR 06790 Ankara, TurkeyIn this study, Zimbabwe Electricity Supply Authority (ZESA), which is the only electricity producer and supplier of public grid products (prepaid meters, mobile payment) in Zimbabwe, was evaluated according to the Technology Acceptance Model (TAM) for perceived usefulness, perceived ease of use and attitude toward using technology. The objective of the study was to examine consumers’ technology acceptance of ZESA’s new technology-dependent products. In this context, an online survey was conducted with 262 participants. The results obtained in the study were in parallel with the theory. In addition, consumers from different ages and educational backgrounds were able to purchase their electricity tokens without difficulty.https://www.mdpi.com/2504-3900/74/1/3technology acceptanceperceived usefulnessperceived ease of use |
| spellingShingle | Audrey Dumbura Esma Ergüner Özkoç Examining Technology Acceptance in Least-Developed Countries: The Case of ZESA Proceedings technology acceptance perceived usefulness perceived ease of use |
| title | Examining Technology Acceptance in Least-Developed Countries: The Case of ZESA |
| title_full | Examining Technology Acceptance in Least-Developed Countries: The Case of ZESA |
| title_fullStr | Examining Technology Acceptance in Least-Developed Countries: The Case of ZESA |
| title_full_unstemmed | Examining Technology Acceptance in Least-Developed Countries: The Case of ZESA |
| title_short | Examining Technology Acceptance in Least-Developed Countries: The Case of ZESA |
| title_sort | examining technology acceptance in least developed countries the case of zesa |
| topic | technology acceptance perceived usefulness perceived ease of use |
| url | https://www.mdpi.com/2504-3900/74/1/3 |
| work_keys_str_mv | AT audreydumbura examiningtechnologyacceptanceinleastdevelopedcountriesthecaseofzesa AT esmaergunerozkoc examiningtechnologyacceptanceinleastdevelopedcountriesthecaseofzesa |