Market-Driving Orientation (MDO) and the Survival of Manufacturing Small and Medium Enterprises in Nigeria

Market-Driving Orientation (MDO) and the Survival of Manufacturing Small and Medium Enterprises in Nigeria

Small and medium enterprises (SMEs) are unlikely to change, shape or create markets if they are not careful to choose an appropriate market orientation. This positivistic study aims to examine the contribution of market-driving orientation to the survival of manufacturing SMEs in Nigeria by focus...

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Bibliographic Details
Main Authors: Cosmas Anayochukwu Nwankwo, MacDonald Isaac Kanyangale
Format: Article
Language:English
Published: Danubius University 2022-06-01
Series:Acta Universitatis Danubius: Oeconomica
Subjects:
market sensing
alliance formation
manufacturing smes
nigeria
Online Access:https://dj.univ-danubius.ro/index.php/AUDOE/article/view/1728

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