SMM as Modern Marketing Technologies

SMM as Modern Marketing Technologies

The article is aimed at generalizing the theoretical foundations of SMM as modern marketing technologies. The article explores the essence of the concept of «social media marketing» (SMM). It is found out that SMM existed as a part of marketing long before the advent of social media and the Internet...

Full description

Bibliographic Details
Main Authors: Shtal Tetiana V., Dmytriyev Georgiy B.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2019-12-01
Series:Bìznes Inform
Subjects:
smm
internet marketing
smm marketing
social media
social networks
marketing communications
Online Access:https://www.business-inform.net/export_pdf/business-inform-2019-12_0-pages-446_452.pdf

Similar Items

Similar Items