How can we use machine learning for characterizing organizational identification - a study using clustering with Picture fuzzy datasets

This work introduces a data-driven approach based on k-means clustering with datasets elicited under a Picture fuzzy set (PFS) environment. With the vision, mission, and goals statement as a proxy for organizational identity, an actual case study is reported to demonstrate the application of the pro...

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Main Authors: Adrian Ybañez, Rosein Ancheta, Jr., Samantha Shane Evangelista, Joerabell Lourdes Aro, Fatima Maturan, Nadine May Atibing, Egberto Selerio, Jr., Kafferine Yamagishi, Lanndon Ocampo
Format: Article
Language:English
Published: Elsevier 2023-04-01
Series:International Journal of Information Management Data Insights
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2667096823000046
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author Adrian Ybañez
Rosein Ancheta, Jr.
Samantha Shane Evangelista
Joerabell Lourdes Aro
Fatima Maturan
Nadine May Atibing
Egberto Selerio, Jr.
Kafferine Yamagishi
Lanndon Ocampo
author_facet Adrian Ybañez
Rosein Ancheta, Jr.
Samantha Shane Evangelista
Joerabell Lourdes Aro
Fatima Maturan
Nadine May Atibing
Egberto Selerio, Jr.
Kafferine Yamagishi
Lanndon Ocampo
author_sort Adrian Ybañez
collection DOAJ
description This work introduces a data-driven approach based on k-means clustering with datasets elicited under a Picture fuzzy set (PFS) environment. With the vision, mission, and goals statement as a proxy for organizational identity, an actual case study is reported to demonstrate the application of the proposed approach. Four attributes were introduced to describe organizational identification: knowledge, perception, linking, and future attributes. Results revealed that out of 1,911 members, 56.67% of them are considered “proactive citizens”, 32.50% are “ambivalent citizens”, and 10.83% are “disengaged citizens”. Sensitivity analysis shows that the proposed approach is robust to changes in the model parameters. Characteristics of the types of citizens were discussed, and some managerial insights were outlined. Succinctly, this work contributes to the literature by exploring the integration of PFS to k-means clustering to characterize the extent of organizational identification of organizational stakeholders when presented with a new organizational identity – a relatively novel application in organization science.
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spelling doaj.art-eca54168c94d4a69a4b3cf4342f086a62023-04-13T04:27:23ZengElsevierInternational Journal of Information Management Data Insights2667-09682023-04-0131100157How can we use machine learning for characterizing organizational identification - a study using clustering with Picture fuzzy datasetsAdrian Ybañez0Rosein Ancheta, Jr.1Samantha Shane Evangelista2Joerabell Lourdes Aro3Fatima Maturan4Nadine May Atibing5Egberto Selerio, Jr.6Kafferine Yamagishi7Lanndon Ocampo8Institute of Molecular Genetics, Parasitology, and Vector-Borne Diseases, Cebu Technological University, Corner M. J. Cuenco Ave. & R. Palma St., Cebu City 6000, PhilippinesGraduate School, Cebu Technological University, Corner M. J. Cuenco Ave. & R. Palma St., Cebu City 6000, PhilippinesCenter for Applied Mathematics and Operations Research, Cebu Technological University, Corner M. J. Cuenco Ave. & R. Palma St., Cebu City 6000, PhilippinesCenter for Applied Mathematics and Operations Research, Cebu Technological University, Corner M. J. Cuenco Ave. & R. Palma St., Cebu City 6000, PhilippinesCenter for Applied Mathematics and Operations Research, Cebu Technological University, Corner M. J. Cuenco Ave. & R. Palma St., Cebu City 6000, PhilippinesCenter for Applied Mathematics and Operations Research, Cebu Technological University, Corner M. J. Cuenco Ave. & R. Palma St., Cebu City 6000, PhilippinesCenter for Applied Mathematics and Operations Research, Cebu Technological University, Corner M. J. Cuenco Ave. & R. Palma St., Cebu City 6000, PhilippinesCenter for Applied Mathematics and Operations Research, Cebu Technological University, Corner M. J. Cuenco Ave. & R. Palma St., Cebu City 6000, Philippines; Department of Tourism Management, Cebu Technological University, Corner M. J. Cuenco Ave. & R. Palma St., Cebu City 6000, PhilippinesGraduate School, Cebu Technological University, Corner M. J. Cuenco Ave. & R. Palma St., Cebu City 6000, Philippines; Center for Applied Mathematics and Operations Research, Cebu Technological University, Corner M. J. Cuenco Ave. & R. Palma St., Cebu City 6000, Philippines; Corresponding author at: Graduate School, Cebu Technological University, Corner M. J. Cuenco Ave. & R. Palma St., Cebu City 6000, Philippines.This work introduces a data-driven approach based on k-means clustering with datasets elicited under a Picture fuzzy set (PFS) environment. With the vision, mission, and goals statement as a proxy for organizational identity, an actual case study is reported to demonstrate the application of the proposed approach. Four attributes were introduced to describe organizational identification: knowledge, perception, linking, and future attributes. Results revealed that out of 1,911 members, 56.67% of them are considered “proactive citizens”, 32.50% are “ambivalent citizens”, and 10.83% are “disengaged citizens”. Sensitivity analysis shows that the proposed approach is robust to changes in the model parameters. Characteristics of the types of citizens were discussed, and some managerial insights were outlined. Succinctly, this work contributes to the literature by exploring the integration of PFS to k-means clustering to characterize the extent of organizational identification of organizational stakeholders when presented with a new organizational identity – a relatively novel application in organization science.http://www.sciencedirect.com/science/article/pii/S2667096823000046Big data analyticsk-means clusteringPicture fuzzy setsOrganizational identityOrganizational identification
spellingShingle Adrian Ybañez
Rosein Ancheta, Jr.
Samantha Shane Evangelista
Joerabell Lourdes Aro
Fatima Maturan
Nadine May Atibing
Egberto Selerio, Jr.
Kafferine Yamagishi
Lanndon Ocampo
How can we use machine learning for characterizing organizational identification - a study using clustering with Picture fuzzy datasets
International Journal of Information Management Data Insights
Big data analytics
k-means clustering
Picture fuzzy sets
Organizational identity
Organizational identification
title How can we use machine learning for characterizing organizational identification - a study using clustering with Picture fuzzy datasets
title_full How can we use machine learning for characterizing organizational identification - a study using clustering with Picture fuzzy datasets
title_fullStr How can we use machine learning for characterizing organizational identification - a study using clustering with Picture fuzzy datasets
title_full_unstemmed How can we use machine learning for characterizing organizational identification - a study using clustering with Picture fuzzy datasets
title_short How can we use machine learning for characterizing organizational identification - a study using clustering with Picture fuzzy datasets
title_sort how can we use machine learning for characterizing organizational identification a study using clustering with picture fuzzy datasets
topic Big data analytics
k-means clustering
Picture fuzzy sets
Organizational identity
Organizational identification
url http://www.sciencedirect.com/science/article/pii/S2667096823000046
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