Persepsi Konsumen Non-Muslim Terhadap Keputusan Pembelian Produk Minuman Halal
The purpose of this study was to analyze the influence of attitudes, halal labeling, and price perceptions on purchasing decisions for Coca Cola beverage products in Semarang City. This research method uses a quantitative approach, a sample of 100 Non-Muslim consumer respondents using purposive samp...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Institut Agama Islam Negeri Kendari
2020-06-01
|
| Series: | Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam |
| Subjects: | |
| Online Access: | https://ejournal.iainkendari.ac.id/index.php/lifalah/article/view/1692 |
| _version_ | 1819060596035813376 |
|---|---|
| author | Hendri Hermawan Adinugraha |
| author_facet | Hendri Hermawan Adinugraha |
| author_sort | Hendri Hermawan Adinugraha |
| collection | DOAJ |
| description | The purpose of this study was to analyze the influence of attitudes, halal labeling, and price perceptions on purchasing decisions for Coca Cola beverage products in Semarang City. This research method uses a quantitative approach, a sample of 100 Non-Muslim consumer respondents using purposive sampling technique and uses multiple linear regression analysis tools. The results of research on perceptions of Non-Muslim consumers towards the decision to purchase halal beverage products indicate that customer attitudes, halal lebelisasi, and price perceptions have a positive effect on the decision to purchase Coca Cola beverage products. The description is that if consumers have a good attitude toward halal drinks, products labeled as halal, and perceptions of prices currently set can be accepted by consumers, the decision to purchase Coca Cola beverage products will increase, and vice versa. |
| first_indexed | 2024-12-21T14:29:30Z |
| format | Article |
| id | doaj.art-ecc2c1bacb514d01be05e6237f48f5be |
| institution | Directory Open Access Journal |
| issn | 2541-6545 2549-6085 |
| language | English |
| last_indexed | 2024-12-21T14:29:30Z |
| publishDate | 2020-06-01 |
| publisher | Institut Agama Islam Negeri Kendari |
| record_format | Article |
| series | Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam |
| spelling | doaj.art-ecc2c1bacb514d01be05e6237f48f5be2022-12-21T19:00:32ZengInstitut Agama Islam Negeri KendariLi Falah: Jurnal Studi Ekonomi dan Bisnis Islam2541-65452549-60852020-06-015115017010.31332/lifalah.v5i1.16921234Persepsi Konsumen Non-Muslim Terhadap Keputusan Pembelian Produk Minuman HalalHendri Hermawan Adinugraha0IAIN PekalonganThe purpose of this study was to analyze the influence of attitudes, halal labeling, and price perceptions on purchasing decisions for Coca Cola beverage products in Semarang City. This research method uses a quantitative approach, a sample of 100 Non-Muslim consumer respondents using purposive sampling technique and uses multiple linear regression analysis tools. The results of research on perceptions of Non-Muslim consumers towards the decision to purchase halal beverage products indicate that customer attitudes, halal lebelisasi, and price perceptions have a positive effect on the decision to purchase Coca Cola beverage products. The description is that if consumers have a good attitude toward halal drinks, products labeled as halal, and perceptions of prices currently set can be accepted by consumers, the decision to purchase Coca Cola beverage products will increase, and vice versa.https://ejournal.iainkendari.ac.id/index.php/lifalah/article/view/1692customer attitude, halal labeling, price perception, and consumer purchasing decisions. |
| spellingShingle | Hendri Hermawan Adinugraha Persepsi Konsumen Non-Muslim Terhadap Keputusan Pembelian Produk Minuman Halal Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam customer attitude, halal labeling, price perception, and consumer purchasing decisions. |
| title | Persepsi Konsumen Non-Muslim Terhadap Keputusan Pembelian Produk Minuman Halal |
| title_full | Persepsi Konsumen Non-Muslim Terhadap Keputusan Pembelian Produk Minuman Halal |
| title_fullStr | Persepsi Konsumen Non-Muslim Terhadap Keputusan Pembelian Produk Minuman Halal |
| title_full_unstemmed | Persepsi Konsumen Non-Muslim Terhadap Keputusan Pembelian Produk Minuman Halal |
| title_short | Persepsi Konsumen Non-Muslim Terhadap Keputusan Pembelian Produk Minuman Halal |
| title_sort | persepsi konsumen non muslim terhadap keputusan pembelian produk minuman halal |
| topic | customer attitude, halal labeling, price perception, and consumer purchasing decisions. |
| url | https://ejournal.iainkendari.ac.id/index.php/lifalah/article/view/1692 |
| work_keys_str_mv | AT hendrihermawanadinugraha persepsikonsumennonmuslimterhadapkeputusanpembelianprodukminumanhalal |