Persepsi Konsumen Non-Muslim Terhadap Keputusan Pembelian Produk Minuman Halal
The purpose of this study was to analyze the influence of attitudes, halal labeling, and price perceptions on purchasing decisions for Coca Cola beverage products in Semarang City. This research method uses a quantitative approach, a sample of 100 Non-Muslim consumer respondents using purposive samp...
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| Format: | Article |
| Language: | English |
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Institut Agama Islam Negeri Kendari
2020-06-01
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| Series: | Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam |
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| Online Access: | https://ejournal.iainkendari.ac.id/index.php/lifalah/article/view/1692 |