Внутренний маркетинг как фактор профессионального развития педагогического персонала школы
This article is devoted to the consideration of new approaches to the professional development factor of school teaching staff as a heterogeneous organization. In many ways, the success of professional teachers development in modern social and economic conditions depends on the school philosophy, i...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
IDE Journal
2017-02-01
|
| Series: | International Dialogues on Education: Past and Present |
| Subjects: | |
| Online Access: | https://www.idejournal.org/index.php/ide/article/view/124 |
| _version_ | 1827389569829437440 |
|---|---|
| author | Ирина Александровна Донина |
| author_facet | Ирина Александровна Донина |
| author_sort | Ирина Александровна Донина |
| collection | DOAJ |
| description |
This article is devoted to the consideration of new approaches to the professional development factor of school teaching staff as a heterogeneous organization. In many ways, the success of professional teachers development in modern social and economic conditions depends on the school philosophy, its organizational culture, as well as the characteristics of the control system architecture: flexibility, adaptability, administration and teaching staff availability for the introduction in the administrative activity practice of innovative approaches in the management and marketing fields. The article shows that internal marketing is classified as factors ensuring sustainable competitive school advantage and can form the basis for the effective search ways of interaction between teachers, students, support staff, the social partners, employers, given the concept of internal marketing, defined its goals and objectives , its role disclosed in the professional development of school personnel management system.
|
| first_indexed | 2024-03-08T16:38:44Z |
| format | Article |
| id | doaj.art-ecc84ea8941e4f739604fe57dc727c12 |
| institution | Directory Open Access Journal |
| issn | 2198-5944 |
| language | English |
| last_indexed | 2024-03-08T16:38:44Z |
| publishDate | 2017-02-01 |
| publisher | IDE Journal |
| record_format | Article |
| series | International Dialogues on Education: Past and Present |
| spelling | doaj.art-ecc84ea8941e4f739604fe57dc727c122024-01-05T11:17:31ZengIDE JournalInternational Dialogues on Education: Past and Present2198-59442017-02-014110.53308/ide.v4i1.124Внутренний маркетинг как фактор профессионального развития педагогического персонала школыИрина Александровна Донина0доктор пед. наук, профессор кафедры профессионального педагогического образования и социального управления Новгородского государственного университета имени Ярослава Мудрого. Российская Федерация, г. Великий Новгород. This article is devoted to the consideration of new approaches to the professional development factor of school teaching staff as a heterogeneous organization. In many ways, the success of professional teachers development in modern social and economic conditions depends on the school philosophy, its organizational culture, as well as the characteristics of the control system architecture: flexibility, adaptability, administration and teaching staff availability for the introduction in the administrative activity practice of innovative approaches in the management and marketing fields. The article shows that internal marketing is classified as factors ensuring sustainable competitive school advantage and can form the basis for the effective search ways of interaction between teachers, students, support staff, the social partners, employers, given the concept of internal marketing, defined its goals and objectives , its role disclosed in the professional development of school personnel management system. https://www.idejournal.org/index.php/ide/article/view/124modern educational organization, a heterogeneous organization, pedagogical personnel, organizational culture, internal marketing |
| spellingShingle | Ирина Александровна Донина Внутренний маркетинг как фактор профессионального развития педагогического персонала школы International Dialogues on Education: Past and Present modern educational organization, a heterogeneous organization, pedagogical personnel, organizational culture, internal marketing |
| title | Внутренний маркетинг как фактор профессионального развития педагогического персонала школы |
| title_full | Внутренний маркетинг как фактор профессионального развития педагогического персонала школы |
| title_fullStr | Внутренний маркетинг как фактор профессионального развития педагогического персонала школы |
| title_full_unstemmed | Внутренний маркетинг как фактор профессионального развития педагогического персонала школы |
| title_short | Внутренний маркетинг как фактор профессионального развития педагогического персонала школы |
| title_sort | внутренний маркетинг как фактор профессионального развития педагогического персонала школы |
| topic | modern educational organization, a heterogeneous organization, pedagogical personnel, organizational culture, internal marketing |
| url | https://www.idejournal.org/index.php/ide/article/view/124 |
| work_keys_str_mv | AT irinaaleksandrovnadonina vnutrennijmarketingkakfaktorprofessionalʹnogorazvitiâpedagogičeskogopersonalaškoly |