Unrealistic optimism and decision making
One of the leading descriptive theories of decision-making under risk, Tversky & Kahneman's Prospect theory, reveals that normative explanation of decisionmaking, based only on principle of maximizing outcomes expected utility, is unsustainable. It also underlines the effect of alternat...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Drustvo Psihologa Srbije
2009-01-01
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| Series: | Psihologija |
| Subjects: | |
| Online Access: | http://www.doiserbia.nb.rs/img/doi/0048-5705/2009/0048-57050904567B.pdf |