Management strategies for museum night opening in China: a SWOT-TOWS analysis of Shanghai museums
AbstractIn China, the concept of Museum Night Opening, which involves keeping museums open to the public beyond regular daytime hours, has gained popularity since its inception in 2019. However, its implementation has posed both social benefits and operational challenges. This study aims to develop...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2024-12-01
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| Series: | Cogent Social Sciences |
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| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2024.2327857 |
| _version_ | 1827317214396547072 |
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| author | Tingting Huang Jun Wei |
| author_facet | Tingting Huang Jun Wei |
| author_sort | Tingting Huang |
| collection | DOAJ |
| description | AbstractIn China, the concept of Museum Night Opening, which involves keeping museums open to the public beyond regular daytime hours, has gained popularity since its inception in 2019. However, its implementation has posed both social benefits and operational challenges. This study aims to develop management strategies for Museum Night Opening in China, using a regional perspective centered on Shanghai. A systematic review of Shanghai cases spanning from 2007 to August 2023 was conducted for the development status. A SWOT-TWOS analysis was further employed for the development environment and management strategies. The internal management strategies (WO & WT) emphasize aspects such as human resources, finance, and materials to ensure smooth night operations. Meanwhile, the external management strategies (SO & ST) focus on the audience orientation and crossover collaboration to enhance nighttime experiences. Through management strategy planning, Chinese museums can establish Museum Night Opening as a high-quality initiative in a sustainable manner. |
| first_indexed | 2024-04-24T23:29:45Z |
| format | Article |
| id | doaj.art-ecf2b9708dc6407ebb9be079fa94dd63 |
| institution | Directory Open Access Journal |
| issn | 2331-1886 |
| language | English |
| last_indexed | 2024-04-24T23:29:45Z |
| publishDate | 2024-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Social Sciences |
| spelling | doaj.art-ecf2b9708dc6407ebb9be079fa94dd632024-03-15T16:46:30ZengTaylor & Francis GroupCogent Social Sciences2331-18862024-12-0110110.1080/23311886.2024.2327857Management strategies for museum night opening in China: a SWOT-TOWS analysis of Shanghai museumsTingting Huang0Jun Wei1Department of Cultural Heritage and Museology, Fudan University, Shanghai, ChinaDepartment of Cultural Heritage and Museology, Fudan University, Shanghai, ChinaAbstractIn China, the concept of Museum Night Opening, which involves keeping museums open to the public beyond regular daytime hours, has gained popularity since its inception in 2019. However, its implementation has posed both social benefits and operational challenges. This study aims to develop management strategies for Museum Night Opening in China, using a regional perspective centered on Shanghai. A systematic review of Shanghai cases spanning from 2007 to August 2023 was conducted for the development status. A SWOT-TWOS analysis was further employed for the development environment and management strategies. The internal management strategies (WO & WT) emphasize aspects such as human resources, finance, and materials to ensure smooth night operations. Meanwhile, the external management strategies (SO & ST) focus on the audience orientation and crossover collaboration to enhance nighttime experiences. Through management strategy planning, Chinese museums can establish Museum Night Opening as a high-quality initiative in a sustainable manner.https://www.tandfonline.com/doi/10.1080/23311886.2024.2327857Museumnight openingmanagement strategiesSWOT analysisTWOS matrixDr Pier Luigi Sacco, Gabriele d’Annunzio University of Chieti and Pescara, Italy |
| spellingShingle | Tingting Huang Jun Wei Management strategies for museum night opening in China: a SWOT-TOWS analysis of Shanghai museums Cogent Social Sciences Museum night opening management strategies SWOT analysis TWOS matrix Dr Pier Luigi Sacco, Gabriele d’Annunzio University of Chieti and Pescara, Italy |
| title | Management strategies for museum night opening in China: a SWOT-TOWS analysis of Shanghai museums |
| title_full | Management strategies for museum night opening in China: a SWOT-TOWS analysis of Shanghai museums |
| title_fullStr | Management strategies for museum night opening in China: a SWOT-TOWS analysis of Shanghai museums |
| title_full_unstemmed | Management strategies for museum night opening in China: a SWOT-TOWS analysis of Shanghai museums |
| title_short | Management strategies for museum night opening in China: a SWOT-TOWS analysis of Shanghai museums |
| title_sort | management strategies for museum night opening in china a swot tows analysis of shanghai museums |
| topic | Museum night opening management strategies SWOT analysis TWOS matrix Dr Pier Luigi Sacco, Gabriele d’Annunzio University of Chieti and Pescara, Italy |
| url | https://www.tandfonline.com/doi/10.1080/23311886.2024.2327857 |
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