Evaluating the Impact of Gamification on the Online Shop of a Game Server: A Comparison between the Portuguese and North American Contexts
Online commerce has been growing rapidly in an increasingly digital world, and gamification, the practice of designing games in a context outside the industry itself, can be an effective strategy to stimulate consumer engagement and conversion rate. This paper describes the design process involved i...
Main Authors: | Diogo Santos, Elsa Cardoso, Isabel Machado Alexandre |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2023-04-01
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Series: | Informatics |
Subjects: | |
Online Access: | https://www.mdpi.com/2227-9709/10/2/36 |
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