The ‘Dinner Date’ concept: Reconciliating the dating and hospitality industries

Purpose: This research note argues that investigating the intersections between hospitality and speed dating events can yield practical implications for both industries. Hospitality professionals can gain valuable insights into how to enhance customer experiences by understanding the unique needs an...

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Bibliographic Details
Main Authors: Hugues Séraphin, Omar Abou Hamdan
Format: Article
Language:English
Published: International Hellenic University 2023-12-01
Series:Journal of Tourism, Heritage & Services Marketing
Subjects:
Online Access:https://www.jthsm.gr/vol9iss2/9-2-7.pdf
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author Hugues Séraphin
Omar Abou Hamdan
author_facet Hugues Séraphin
Omar Abou Hamdan
author_sort Hugues Séraphin
collection DOAJ
description Purpose: This research note argues that investigating the intersections between hospitality and speed dating events can yield practical implications for both industries. Hospitality professionals can gain valuable insights into how to enhance customer experiences by understanding the unique needs and expectations of individuals participating in dating events. Conversely, dating event organizers can draw upon the principles of hospitality to create more engaging and enjoyable experiences for their attendees, ultimately contributing to the success and longevity of such events. Methods: Adopting the User-Centred Design (UCD), which is structured around seven distinct phases including understand, observe, engage, define, ideate, prototype and test, and implement. Results: This study suggests a blueprint for the new concept of speed dating event. It proposes a methodology to develop a research agenda to generate strategies for implementing the “dinner date” concept. Implications: Developing aligning goals between hospitality and dating industries creates a valuable experience for their target audience, where food is presented as a soft management tool facilitating this relationship.
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spelling doaj.art-ed060365d2ef4400943a637489f18f172024-01-21T15:37:01ZengInternational Hellenic UniversityJournal of Tourism, Heritage & Services Marketing2529-19472023-12-0192737710.5281/zenodo.10539757The ‘Dinner Date’ concept: Reconciliating the dating and hospitality industriesHugues Séraphin0https://orcid.org/0000-0002-2092-728XOmar Abou Hamdan1https://orcid.org/0000-0001-7569-8405Oxford Brookes Business SchoolOxford Brookes Business SchoolPurpose: This research note argues that investigating the intersections between hospitality and speed dating events can yield practical implications for both industries. Hospitality professionals can gain valuable insights into how to enhance customer experiences by understanding the unique needs and expectations of individuals participating in dating events. Conversely, dating event organizers can draw upon the principles of hospitality to create more engaging and enjoyable experiences for their attendees, ultimately contributing to the success and longevity of such events. Methods: Adopting the User-Centred Design (UCD), which is structured around seven distinct phases including understand, observe, engage, define, ideate, prototype and test, and implement. Results: This study suggests a blueprint for the new concept of speed dating event. It proposes a methodology to develop a research agenda to generate strategies for implementing the “dinner date” concept. Implications: Developing aligning goals between hospitality and dating industries creates a valuable experience for their target audience, where food is presented as a soft management tool facilitating this relationship.https://www.jthsm.gr/vol9iss2/9-2-7.pdffood and beverageucd frameworkconvivialitycustomer experienceresearch agendasoft management tool
spellingShingle Hugues Séraphin
Omar Abou Hamdan
The ‘Dinner Date’ concept: Reconciliating the dating and hospitality industries
Journal of Tourism, Heritage & Services Marketing
food and beverage
ucd framework
conviviality
customer experience
research agenda
soft management tool
title The ‘Dinner Date’ concept: Reconciliating the dating and hospitality industries
title_full The ‘Dinner Date’ concept: Reconciliating the dating and hospitality industries
title_fullStr The ‘Dinner Date’ concept: Reconciliating the dating and hospitality industries
title_full_unstemmed The ‘Dinner Date’ concept: Reconciliating the dating and hospitality industries
title_short The ‘Dinner Date’ concept: Reconciliating the dating and hospitality industries
title_sort dinner date concept reconciliating the dating and hospitality industries
topic food and beverage
ucd framework
conviviality
customer experience
research agenda
soft management tool
url https://www.jthsm.gr/vol9iss2/9-2-7.pdf
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