Recruiting for luxury: Case studies of luxury hotel brands and their co-operative activities for recruiting
This article shows success criteria for joint HR projects of hotel companies and universities for recruiting and retention management. Influenced by demographic developments and a changed preference system, employer branding and recruitment are gaining importance, so that joint structures represent...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2021-01-01
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| Series: | Research in Hospitality Management |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/22243534.2020.1867371 |
| _version_ | 1827774545603330048 |
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| author | Hartwig Bohne |
| author_facet | Hartwig Bohne |
| author_sort | Hartwig Bohne |
| collection | DOAJ |
| description | This article shows success criteria for joint HR projects of hotel companies and universities for recruiting and retention management. Influenced by demographic developments and a changed preference system, employer branding and recruitment are gaining importance, so that joint structures represent a solution-oriented instrument for responding to market developments in a strategically innovative way. The typology matrix with ten different co-operation models, the “factor phase model” for the definition of development processes and the ASP Trialogue are used as reference models. This results in the three success factors of privileged educational partnerships — attractiveness, safety and personality — with which co-operation models generate sustainable economic advantages, so that education is interpreted as the core brand of an attractive employer. |
| first_indexed | 2024-03-11T13:39:53Z |
| format | Article |
| id | doaj.art-ed112bce01984975a9eac5519c0a240f |
| institution | Directory Open Access Journal |
| issn | 2224-3534 2415-5152 |
| language | English |
| last_indexed | 2024-03-11T13:39:53Z |
| publishDate | 2021-01-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Research in Hospitality Management |
| spelling | doaj.art-ed112bce01984975a9eac5519c0a240f2023-11-02T13:54:03ZengTaylor & Francis GroupResearch in Hospitality Management2224-35342415-51522021-01-01111455110.1080/22243534.2020.18673711867371Recruiting for luxury: Case studies of luxury hotel brands and their co-operative activities for recruitingHartwig Bohne0SRH Berlin University of Applied SciencesThis article shows success criteria for joint HR projects of hotel companies and universities for recruiting and retention management. Influenced by demographic developments and a changed preference system, employer branding and recruitment are gaining importance, so that joint structures represent a solution-oriented instrument for responding to market developments in a strategically innovative way. The typology matrix with ten different co-operation models, the “factor phase model” for the definition of development processes and the ASP Trialogue are used as reference models. This results in the three success factors of privileged educational partnerships — attractiveness, safety and personality — with which co-operation models generate sustainable economic advantages, so that education is interpreted as the core brand of an attractive employer.http://dx.doi.org/10.1080/22243534.2020.1867371educationemployer brandinghotel industrypeople developmentrecruiting |
| spellingShingle | Hartwig Bohne Recruiting for luxury: Case studies of luxury hotel brands and their co-operative activities for recruiting Research in Hospitality Management education employer branding hotel industry people development recruiting |
| title | Recruiting for luxury: Case studies of luxury hotel brands and their co-operative activities for recruiting |
| title_full | Recruiting for luxury: Case studies of luxury hotel brands and their co-operative activities for recruiting |
| title_fullStr | Recruiting for luxury: Case studies of luxury hotel brands and their co-operative activities for recruiting |
| title_full_unstemmed | Recruiting for luxury: Case studies of luxury hotel brands and their co-operative activities for recruiting |
| title_short | Recruiting for luxury: Case studies of luxury hotel brands and their co-operative activities for recruiting |
| title_sort | recruiting for luxury case studies of luxury hotel brands and their co operative activities for recruiting |
| topic | education employer branding hotel industry people development recruiting |
| url | http://dx.doi.org/10.1080/22243534.2020.1867371 |
| work_keys_str_mv | AT hartwigbohne recruitingforluxurycasestudiesofluxuryhotelbrandsandtheircooperativeactivitiesforrecruiting |