Comportamento do consumidor de artigos esportivos diante de acusações de atuação socialmente irresponsável contra uma empresa globalmente reconhecida

This paper aims to examine the behavior of sporting goods consumers when confronted with the fact that a well-known,globalized firm has been accused of acting in a socially unacceptable way. Some ethical issues, such as using childand slave labor in manufacturing, are placed and the consumer respons...

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Main Authors: Daniel Kamlot, Veranise Jacubowski Correia Dubeux, Thiago Habib Toledo de Carvalho
Format: Article
Language:English
Published: Universidade Federal do Ceará 2012-12-01
Series:Contextus
Subjects:
Online Access:http://www.contextus.ufc.br/index.php/contextus/article/view/507
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author Daniel Kamlot
Veranise Jacubowski Correia Dubeux
Thiago Habib Toledo de Carvalho
author_facet Daniel Kamlot
Veranise Jacubowski Correia Dubeux
Thiago Habib Toledo de Carvalho
author_sort Daniel Kamlot
collection DOAJ
description This paper aims to examine the behavior of sporting goods consumers when confronted with the fact that a well-known,globalized firm has been accused of acting in a socially unacceptable way. Some ethical issues, such as using childand slave labor in manufacturing, are placed and the consumer response is analyzed in light of the actual situationthat occurred with this company. In order to outline answers to these questions posed by the researchers, an onlinesurvey was conducted with Brazilian and foreigner students, over several months. The results expose the profile of theconsumers and map an ethical opinion about the subject of the research, indicating that there is a different perceptionbetween Brazilians and foreigners when it comes to companies’ socially responsible acting.
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spelling doaj.art-ed2c44cb91134270973be8cfe67ced8c2022-12-21T19:48:38ZengUniversidade Federal do CearáContextus1678-20892178-92582012-12-0110299114Comportamento do consumidor de artigos esportivos diante de acusações de atuação socialmente irresponsável contra uma empresa globalmente reconhecidaDaniel KamlotVeranise Jacubowski Correia DubeuxThiago Habib Toledo de CarvalhoThis paper aims to examine the behavior of sporting goods consumers when confronted with the fact that a well-known,globalized firm has been accused of acting in a socially unacceptable way. Some ethical issues, such as using childand slave labor in manufacturing, are placed and the consumer response is analyzed in light of the actual situationthat occurred with this company. In order to outline answers to these questions posed by the researchers, an onlinesurvey was conducted with Brazilian and foreigner students, over several months. The results expose the profile of theconsumers and map an ethical opinion about the subject of the research, indicating that there is a different perceptionbetween Brazilians and foreigners when it comes to companies’ socially responsible acting.http://www.contextus.ufc.br/index.php/contextus/article/view/507Social responsibilityConsumer behaviorNikeSporting goodsUnethical workResponsabilidade socialComportamento do consumidorNikeArtigos esportivosFormas de trabalhos antiéticas
spellingShingle Daniel Kamlot
Veranise Jacubowski Correia Dubeux
Thiago Habib Toledo de Carvalho
Comportamento do consumidor de artigos esportivos diante de acusações de atuação socialmente irresponsável contra uma empresa globalmente reconhecida
Contextus
Social responsibility
Consumer behavior
Nike
Sporting goods
Unethical work
Responsabilidade social
Comportamento do consumidor
Nike
Artigos esportivos
Formas de trabalhos antiéticas
title Comportamento do consumidor de artigos esportivos diante de acusações de atuação socialmente irresponsável contra uma empresa globalmente reconhecida
title_full Comportamento do consumidor de artigos esportivos diante de acusações de atuação socialmente irresponsável contra uma empresa globalmente reconhecida
title_fullStr Comportamento do consumidor de artigos esportivos diante de acusações de atuação socialmente irresponsável contra uma empresa globalmente reconhecida
title_full_unstemmed Comportamento do consumidor de artigos esportivos diante de acusações de atuação socialmente irresponsável contra uma empresa globalmente reconhecida
title_short Comportamento do consumidor de artigos esportivos diante de acusações de atuação socialmente irresponsável contra uma empresa globalmente reconhecida
title_sort comportamento do consumidor de artigos esportivos diante de acusacoes de atuacao socialmente irresponsavel contra uma empresa globalmente reconhecida
topic Social responsibility
Consumer behavior
Nike
Sporting goods
Unethical work
Responsabilidade social
Comportamento do consumidor
Nike
Artigos esportivos
Formas de trabalhos antiéticas
url http://www.contextus.ufc.br/index.php/contextus/article/view/507
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