Comportamento do consumidor de artigos esportivos diante de acusações de atuação socialmente irresponsável contra uma empresa globalmente reconhecida
This paper aims to examine the behavior of sporting goods consumers when confronted with the fact that a well-known,globalized firm has been accused of acting in a socially unacceptable way. Some ethical issues, such as using childand slave labor in manufacturing, are placed and the consumer respons...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal do Ceará
2012-12-01
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| Series: | Contextus |
| Subjects: | |
| Online Access: | http://www.contextus.ufc.br/index.php/contextus/article/view/507 |