The Effect of Baby Food E-Store Image (for Ages 0–3) on Consumers’ Purchase Intention

The Effect of Baby Food E-Store Image (for Ages 0–3) on Consumers’ Purchase Intention

This research aims to investigate the influence of baby food e-store image (for ages 0–3) on consumers’ purchase intention, mainly based on the stimulus-organism-response (S-O-R) model. Perceived value is additionally tested as a mediator of the relationship between baby food e-store image and consu...

Full description

Bibliographic Details
Main Authors: Chunlan Jiao, Xiangdong Shen, Li Wang
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-11-01
Series:Frontiers in Psychology
Subjects:
S-O-R framework
baby food e-store image
perceived value
purchase intention
mediating effect
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2021.796750/full

Similar Items

Similar Items