Tourist satisfaction in era Society 5.0 as a marketing strategy
This research aims to develop a marketing strategy for the Society 5.0 era by increasing tourist satisfaction in the lodging industry's business sector. Utilizing a quantitative approach with online data distribution, the sample in this study is 128 respondents. The PLS-SEM data analysis techn...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEECA
2023-11-01
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| Series: | Journal of Eastern European and Central Asian Research |
| Subjects: | |
| Online Access: | https://ieeca.org/journal/index.php/JEECAR/article/view/1509 |
| _version_ | 1797635635798867968 |
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| author | Tuti Anggraeni Vanessa Gaffar Disman Disman Puspo Dewi Dirgantari Trustorini Handayani |
| author_facet | Tuti Anggraeni Vanessa Gaffar Disman Disman Puspo Dewi Dirgantari Trustorini Handayani |
| author_sort | Tuti Anggraeni |
| collection | DOAJ |
| description |
This research aims to develop a marketing strategy for the Society 5.0 era by increasing tourist satisfaction in the lodging industry's business sector. Utilizing a quantitative approach with online data distribution, the sample in this study is 128 respondents. The PLS-SEM data analysis technique was used to analyze the questionnaire data. The study's results indicate that technological innovation services and tourist engagement influenced tourist satisfaction. In contrast, human innovation services, which have no direct impact on tourist satisfaction, must first be filtered through the variable measuring tourist engagement. The engagement of tourists is a moderating variable that influences tourist satisfaction. As technological and human innovation services directly experienced by tourists, they will affect tourist satisfaction. This research allows business actors in the lodging establishment industry to develop marketing strategies that increase tourist satisfaction, thereby increasing tourist trust and repeated visits in the future.
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| first_indexed | 2024-03-11T12:23:15Z |
| format | Article |
| id | doaj.art-ed32fffb87944dc083643da42854f6bd |
| institution | Directory Open Access Journal |
| issn | 2328-8272 2328-8280 |
| language | English |
| last_indexed | 2024-03-11T12:23:15Z |
| publishDate | 2023-11-01 |
| publisher | IEECA |
| record_format | Article |
| series | Journal of Eastern European and Central Asian Research |
| spelling | doaj.art-ed32fffb87944dc083643da42854f6bd2023-11-06T21:01:47ZengIEECAJournal of Eastern European and Central Asian Research2328-82722328-82802023-11-0110610.15549/jeecar.v10i6.1509Tourist satisfaction in era Society 5.0 as a marketing strategyTuti Anggraeni0https://orcid.org/0000-0002-8973-5593Vanessa Gaffar 1Disman Disman 2Puspo Dewi Dirgantari3https://orcid.org/0000-0002-4414-8395Trustorini Handayani 4Universitas Pendidikan Indonesia, Bandung, Indonesia Universitas Winaya Mukti, Bandung, IndonesiaUniversitas Pendidikan Indonesia, Bandung, IndonesiaUniversitas Pendidikan Indonesia, Bandung, IndonesiaUniversitas Pendidikan Indonesia, Bandung, IndonesiaUniversitas Pasundan, Bandung, Indonesia Universitas Komputer Indonesia, Indonesia This research aims to develop a marketing strategy for the Society 5.0 era by increasing tourist satisfaction in the lodging industry's business sector. Utilizing a quantitative approach with online data distribution, the sample in this study is 128 respondents. The PLS-SEM data analysis technique was used to analyze the questionnaire data. The study's results indicate that technological innovation services and tourist engagement influenced tourist satisfaction. In contrast, human innovation services, which have no direct impact on tourist satisfaction, must first be filtered through the variable measuring tourist engagement. The engagement of tourists is a moderating variable that influences tourist satisfaction. As technological and human innovation services directly experienced by tourists, they will affect tourist satisfaction. This research allows business actors in the lodging establishment industry to develop marketing strategies that increase tourist satisfaction, thereby increasing tourist trust and repeated visits in the future. https://ieeca.org/journal/index.php/JEECAR/article/view/1509Tourist SatisfactionTourist EngagementEra Society 5.0Marketing Strategy |
| spellingShingle | Tuti Anggraeni Vanessa Gaffar Disman Disman Puspo Dewi Dirgantari Trustorini Handayani Tourist satisfaction in era Society 5.0 as a marketing strategy Journal of Eastern European and Central Asian Research Tourist Satisfaction Tourist Engagement Era Society 5.0 Marketing Strategy |
| title | Tourist satisfaction in era Society 5.0 as a marketing strategy |
| title_full | Tourist satisfaction in era Society 5.0 as a marketing strategy |
| title_fullStr | Tourist satisfaction in era Society 5.0 as a marketing strategy |
| title_full_unstemmed | Tourist satisfaction in era Society 5.0 as a marketing strategy |
| title_short | Tourist satisfaction in era Society 5.0 as a marketing strategy |
| title_sort | tourist satisfaction in era society 5 0 as a marketing strategy |
| topic | Tourist Satisfaction Tourist Engagement Era Society 5.0 Marketing Strategy |
| url | https://ieeca.org/journal/index.php/JEECAR/article/view/1509 |
| work_keys_str_mv | AT tutianggraeni touristsatisfactioninerasociety50asamarketingstrategy AT vanessagaffar touristsatisfactioninerasociety50asamarketingstrategy AT dismandisman touristsatisfactioninerasociety50asamarketingstrategy AT puspodewidirgantari touristsatisfactioninerasociety50asamarketingstrategy AT trustorinihandayani touristsatisfactioninerasociety50asamarketingstrategy |