Tourist satisfaction in era Society 5.0 as a marketing strategy

Tourist satisfaction in era Society 5.0 as a marketing strategy

This research aims to develop a marketing strategy for the Society 5.0 era by increasing tourist satisfaction in the lodging industry's business sector. Utilizing a quantitative approach with online data distribution, the sample in this study is 128 respondents. The PLS-SEM data analysis techn...

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Bibliographic Details
Main Authors: Tuti Anggraeni, Vanessa Gaffar, Disman Disman, Puspo Dewi Dirgantari, Trustorini Handayani
Format: Article
Language:English
Published: IEECA 2023-11-01
Series:Journal of Eastern European and Central Asian Research
Subjects:
Tourist Satisfaction
Tourist Engagement
Era Society 5.0
Marketing Strategy
Online Access:https://ieeca.org/journal/index.php/JEECAR/article/view/1509

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