| Summary: | Malaria is a serious illness caused by a parasite, called Plasmodium, transmitted to humans through the bites of female Anopheles mosquitoes. The parasite infects and destroys the red blood cells in the human body leading to symptoms, such as fever, headache, and flu-like illness. Awareness campaigns that educate people about malaria prevention and control reduce transmission of the disease. In this research, a mathematical model is proposed to study the impact of awareness-based control measures on the transmission dynamics of malaria. Some basic properties of the proposed model, such as non-negativity and boundedness of the solutions, the existence of the equilibrium points, and their stability properties, have been studied using qualitative theory. Disease-free equilibrium is globally asymptotic when the basic reproduction number, <inline-formula><math xmlns="http://www.w3.org/1998/Math/MathML" display="inline"><semantics><msub><mi mathvariant="script">R</mi><mn>0</mn></msub></semantics></math></inline-formula>, is less than the number of current cases. Finally, optimal control theory is applied to minimize the cost of disease control and solve the optimal control problem by applying Pontryagin’s minimum principle. Numerical simulations have been provided for the confirmation of the analytical results. Endemic equilibrium exists for <inline-formula><math xmlns="http://www.w3.org/1998/Math/MathML" display="inline"><semantics><mrow><msub><mi mathvariant="script">R</mi><mn>0</mn></msub><mo>></mo><mn>1</mn></mrow></semantics></math></inline-formula>, and a forward transcritical bifurcation occurs at <inline-formula><math xmlns="http://www.w3.org/1998/Math/MathML" display="inline"><semantics><mrow><msub><mi mathvariant="script">R</mi><mn>0</mn></msub><mo>=</mo><mn>1</mn></mrow></semantics></math></inline-formula>. The optimal profiles of the treatment process, organizing awareness campaigns, and insecticide uses are obtained for the cost-effectiveness of malaria management. This research concludes that awareness campaigns through social media with an optimal control approach are best for cost-effective malaria management.
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