The new media strategy of the Serbian Armed Forces as an instrument of soft power
The paper elaborates the concept and significance of media policy and implements it to the Serbian Armed Forces. The importance of the media in the security sector at national and international level is analyzed and the need for good media representation of the Serbian Armed Forces is emphasized in...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Ministry of Defence of Serbia - Military Publishing House, Belgrade
2021-01-01
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| Series: | Војно дело |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0042-8426/2021/0042-84262103060P.pdf |
| _version_ | 1827796192527908864 |
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| author | Perić Nenad Mitrović Miroslav |
| author_facet | Perić Nenad Mitrović Miroslav |
| author_sort | Perić Nenad |
| collection | DOAJ |
| description | The paper elaborates the concept and significance of media policy and implements it to the Serbian Armed Forces. The importance of the media in the security sector at national and international level is analyzed and the need for good media representation of the Serbian Armed Forces is emphasized in order to support the public for important decisions concerning military and security issues. The concept of strategic communications and their relationship with the media policy that the Armed Forces should develop as one of the instruments of soft power, which is of interest not only to this system, but also to the state and society, has been presented. Moreover, the main elements are presented, whose fulfillment would create conditions for the establishment and conduct of an adequate media policy as an instrument of soft power. |
| first_indexed | 2024-03-11T19:02:53Z |
| format | Article |
| id | doaj.art-ed3bdd82b42a4a90b666ec81c2e2e453 |
| institution | Directory Open Access Journal |
| issn | 0042-8426 2683-5703 |
| language | English |
| last_indexed | 2024-03-11T19:02:53Z |
| publishDate | 2021-01-01 |
| publisher | Ministry of Defence of Serbia - Military Publishing House, Belgrade |
| record_format | Article |
| series | Војно дело |
| spelling | doaj.art-ed3bdd82b42a4a90b666ec81c2e2e4532023-10-10T11:17:37ZengMinistry of Defence of Serbia - Military Publishing House, BelgradeВојно дело0042-84262683-57032021-01-01733607210.5937/vojdelo2103060P0042-84262103060PThe new media strategy of the Serbian Armed Forces as an instrument of soft powerPerić Nenad0Mitrović Miroslav1Univerzitet Union - Nikola Tesla, Fakultet za diplomatiju i bezbednost, Beograd, SerbiaUniverzitet odbrane u Beogradu, Institut za strategijska istraživanja, SerbiaThe paper elaborates the concept and significance of media policy and implements it to the Serbian Armed Forces. The importance of the media in the security sector at national and international level is analyzed and the need for good media representation of the Serbian Armed Forces is emphasized in order to support the public for important decisions concerning military and security issues. The concept of strategic communications and their relationship with the media policy that the Armed Forces should develop as one of the instruments of soft power, which is of interest not only to this system, but also to the state and society, has been presented. Moreover, the main elements are presented, whose fulfillment would create conditions for the establishment and conduct of an adequate media policy as an instrument of soft power.https://scindeks-clanci.ceon.rs/data/pdf/0042-8426/2021/0042-84262103060P.pdfserbian armed forcesmedia policymediastrategic communicationspublicpublic opinion |
| spellingShingle | Perić Nenad Mitrović Miroslav The new media strategy of the Serbian Armed Forces as an instrument of soft power Војно дело serbian armed forces media policy media strategic communications public public opinion |
| title | The new media strategy of the Serbian Armed Forces as an instrument of soft power |
| title_full | The new media strategy of the Serbian Armed Forces as an instrument of soft power |
| title_fullStr | The new media strategy of the Serbian Armed Forces as an instrument of soft power |
| title_full_unstemmed | The new media strategy of the Serbian Armed Forces as an instrument of soft power |
| title_short | The new media strategy of the Serbian Armed Forces as an instrument of soft power |
| title_sort | new media strategy of the serbian armed forces as an instrument of soft power |
| topic | serbian armed forces media policy media strategic communications public public opinion |
| url | https://scindeks-clanci.ceon.rs/data/pdf/0042-8426/2021/0042-84262103060P.pdf |
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