Introducing the global medical community to the information presented at local scientific conferences through nephrology blogs [v1; ref status: indexed, http://f1000r.es/QYl7QV]
An increasing number of healthcare providers author medical blogs (bloggers) to educate the public and fellow physicians. Traditionally, many bloggers have assumed that readers are most interested in information presented at prestigious and popular scientific meetings. As a result, the readers and b...
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| Format: | Article |
| Language: | English |
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F1000 Research Ltd
2012-12-01
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| Series: | F1000Research |
| Subjects: | |
| Online Access: | http://f1000research.com/articles/1-66/v1 |
| _version_ | 1818507698233147392 |
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| author | Tejas Desai Xiangming Fang Maria Ferris |
| author_facet | Tejas Desai Xiangming Fang Maria Ferris |
| author_sort | Tejas Desai |
| collection | DOAJ |
| description | An increasing number of healthcare providers author medical blogs (bloggers) to educate the public and fellow physicians. Traditionally, many bloggers have assumed that readers are most interested in information presented at prestigious and popular scientific meetings. As a result, the readers and bloggers often ignore blogs of local scientific meetings. We hypothesize that blog readers will utilize blogs about local scientific meetings less than those about national meetings. We examined nephrology-pertinent blogs from 2010-2012. Blogs were categorized as "local/regional" or "national/international" based on the majority of the audience that attended the live scientific meeting. We tracked the number of pageviews, reading time, and location of use per blog for the first 90-days after its first availability on the website. Wilcoxon testing was performed on all data. There were 9 local/regional and 11 national/international scientific meetings for which blogs were available. The mean number of page views was significantly lower in blogs from local/regional than national/international conferences (84.7 versus 160.3, respectively; p < 0.01). However, the mean difference in total reading time between both categories of blogs was not significant (p = 0.25). Data from this investigation do not fully support the hypothesis that readers utilized local/regional blogs less than national/international blogs. Although local/regional blogs attracted fewer readers (lower pageviews), the content in these blogs was compelling enough to keep the reader equally engaged as with national/international blogs. |
| first_indexed | 2024-12-10T22:21:41Z |
| format | Article |
| id | doaj.art-ed47984e80f349ada85f681c75b183e7 |
| institution | Directory Open Access Journal |
| issn | 2046-1402 |
| language | English |
| last_indexed | 2024-12-10T22:21:41Z |
| publishDate | 2012-12-01 |
| publisher | F1000 Research Ltd |
| record_format | Article |
| series | F1000Research |
| spelling | doaj.art-ed47984e80f349ada85f681c75b183e72022-12-22T01:31:17ZengF1000 Research LtdF1000Research2046-14022012-12-01110.12688/f1000research.1-66.v1235Introducing the global medical community to the information presented at local scientific conferences through nephrology blogs [v1; ref status: indexed, http://f1000r.es/QYl7QV]Tejas Desai0Xiangming Fang1Maria Ferris2Division of Nephrology and Hypertension, East Carolina University, Greenville, NC, 27834, USADepartment of Biostatistics, East Carolina University, Greenville, NC, 27834, USADivision of Nephrology, University of North Carolina – Chapel Hill, Chapel Hill, NC, 27599, USAAn increasing number of healthcare providers author medical blogs (bloggers) to educate the public and fellow physicians. Traditionally, many bloggers have assumed that readers are most interested in information presented at prestigious and popular scientific meetings. As a result, the readers and bloggers often ignore blogs of local scientific meetings. We hypothesize that blog readers will utilize blogs about local scientific meetings less than those about national meetings. We examined nephrology-pertinent blogs from 2010-2012. Blogs were categorized as "local/regional" or "national/international" based on the majority of the audience that attended the live scientific meeting. We tracked the number of pageviews, reading time, and location of use per blog for the first 90-days after its first availability on the website. Wilcoxon testing was performed on all data. There were 9 local/regional and 11 national/international scientific meetings for which blogs were available. The mean number of page views was significantly lower in blogs from local/regional than national/international conferences (84.7 versus 160.3, respectively; p < 0.01). However, the mean difference in total reading time between both categories of blogs was not significant (p = 0.25). Data from this investigation do not fully support the hypothesis that readers utilized local/regional blogs less than national/international blogs. Although local/regional blogs attracted fewer readers (lower pageviews), the content in these blogs was compelling enough to keep the reader equally engaged as with national/international blogs.http://f1000research.com/articles/1-66/v1Teaching Evidence-Based MedicineWeb and Social Media |
| spellingShingle | Tejas Desai Xiangming Fang Maria Ferris Introducing the global medical community to the information presented at local scientific conferences through nephrology blogs [v1; ref status: indexed, http://f1000r.es/QYl7QV] F1000Research Teaching Evidence-Based Medicine Web and Social Media |
| title | Introducing the global medical community to the information presented at local scientific conferences through nephrology blogs [v1; ref status: indexed, http://f1000r.es/QYl7QV] |
| title_full | Introducing the global medical community to the information presented at local scientific conferences through nephrology blogs [v1; ref status: indexed, http://f1000r.es/QYl7QV] |
| title_fullStr | Introducing the global medical community to the information presented at local scientific conferences through nephrology blogs [v1; ref status: indexed, http://f1000r.es/QYl7QV] |
| title_full_unstemmed | Introducing the global medical community to the information presented at local scientific conferences through nephrology blogs [v1; ref status: indexed, http://f1000r.es/QYl7QV] |
| title_short | Introducing the global medical community to the information presented at local scientific conferences through nephrology blogs [v1; ref status: indexed, http://f1000r.es/QYl7QV] |
| title_sort | introducing the global medical community to the information presented at local scientific conferences through nephrology blogs v1 ref status indexed http f1000r es qyl7qv |
| topic | Teaching Evidence-Based Medicine Web and Social Media |
| url | http://f1000research.com/articles/1-66/v1 |
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