THE PROMOTIONAL MIX IN A MARKETING-ORIENTED WINY COMPANY
A winery with a marketing-oriented strategy is capable to understand the configuration of a marketing mix (with its implications, opportunities and costs) and to effectively compete with other wine producers in today’s quasi-saturated, complex and challenging wine industry. Such a winery is also cap...
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| Format: | Article |
| Language: | English |
| Published: |
Romanian Foundation for Business Intelligence
2014-11-01
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| Series: | SEA: Practical Application of Science |
| Subjects: | |
| Online Access: |
http://seaopenresearch.eu/Journals/articles/SPAS_5_62.pdf
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| _version_ | 1818144242606800896 |
|---|---|
| author | Ştefan MATEI |
| author_facet | Ştefan MATEI |
| author_sort | Ştefan MATEI |
| collection | DOAJ |
| description | A winery with a marketing-oriented strategy is capable to understand the configuration of a marketing mix (with its implications, opportunities and costs) and to effectively compete with other wine producers in today’s quasi-saturated, complex and challenging wine industry. Such a winery is also capable to attain its aspirations and objectives through a thorough understanding of customers’ needs and wants. The scope of this paper is to look within today’s wineries and analyse the marketing-oriented strategy they adopt as well as the promotional mix they rely on. |
| first_indexed | 2024-12-11T11:44:27Z |
| format | Article |
| id | doaj.art-ed507391a9b74d648d8caa51d803e443 |
| institution | Directory Open Access Journal |
| issn | 2360-2554 |
| language | English |
| last_indexed | 2024-12-11T11:44:27Z |
| publishDate | 2014-11-01 |
| publisher | Romanian Foundation for Business Intelligence |
| record_format | Article |
| series | SEA: Practical Application of Science |
| spelling | doaj.art-ed507391a9b74d648d8caa51d803e4432022-12-22T01:08:31ZengRomanian Foundation for Business IntelligenceSEA: Practical Application of Science2360-25542014-11-01II5 (3/2014)449454seapas:y:2014:i:5:p:449-454THE PROMOTIONAL MIX IN A MARKETING-ORIENTED WINY COMPANYŞtefan MATEI0 Alexandru Ioan Cuza University of Iaşi, Romania A winery with a marketing-oriented strategy is capable to understand the configuration of a marketing mix (with its implications, opportunities and costs) and to effectively compete with other wine producers in today’s quasi-saturated, complex and challenging wine industry. Such a winery is also capable to attain its aspirations and objectives through a thorough understanding of customers’ needs and wants. The scope of this paper is to look within today’s wineries and analyse the marketing-oriented strategy they adopt as well as the promotional mix they rely on. http://seaopenresearch.eu/Journals/articles/SPAS_5_62.pdf Wine industryWine marketingPromotional mix4Ps8Ps |
| spellingShingle | Ştefan MATEI THE PROMOTIONAL MIX IN A MARKETING-ORIENTED WINY COMPANY SEA: Practical Application of Science Wine industry Wine marketing Promotional mix 4Ps 8Ps |
| title | THE PROMOTIONAL MIX IN A MARKETING-ORIENTED WINY COMPANY |
| title_full | THE PROMOTIONAL MIX IN A MARKETING-ORIENTED WINY COMPANY |
| title_fullStr | THE PROMOTIONAL MIX IN A MARKETING-ORIENTED WINY COMPANY |
| title_full_unstemmed | THE PROMOTIONAL MIX IN A MARKETING-ORIENTED WINY COMPANY |
| title_short | THE PROMOTIONAL MIX IN A MARKETING-ORIENTED WINY COMPANY |
| title_sort | promotional mix in a marketing oriented winy company |
| topic | Wine industry Wine marketing Promotional mix 4Ps 8Ps |
| url |
http://seaopenresearch.eu/Journals/articles/SPAS_5_62.pdf
|
| work_keys_str_mv | AT stefanmatei thepromotionalmixinamarketingorientedwinycompany AT stefanmatei promotionalmixinamarketingorientedwinycompany |