Exploring Causes and Potential Solutions for Food Waste among Young Consumers
Young consumers are often described as innovative and concerned about the environment. However, their practices sometimes are not strong enough, which are described as the attitude–behavior gap and are seen in significant amounts of food waste. The objective of this study is to focus on food waste a...
Main Authors: | , , , , , , , |
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Format: | Article |
Language: | English |
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MDPI AG
2023-06-01
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Series: | Foods |
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Online Access: | https://www.mdpi.com/2304-8158/12/13/2570 |
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author | Jesper Clement Gitana Alenčikienė Inkeri Riipi Ugnė Starkutė Kornelija Čepytė Agnė Buraitytė Aelita Zabulionė Alvija Šalaševičienė |
author_facet | Jesper Clement Gitana Alenčikienė Inkeri Riipi Ugnė Starkutė Kornelija Čepytė Agnė Buraitytė Aelita Zabulionė Alvija Šalaševičienė |
author_sort | Jesper Clement |
collection | DOAJ |
description | Young consumers are often described as innovative and concerned about the environment. However, their practices sometimes are not strong enough, which are described as the attitude–behavior gap and are seen in significant amounts of food waste. The objective of this study is to focus on food waste among young consumers in high-income countries and to outline the main determinants of food waste generation. Qualitative data gathered from nine focus groups in Lithuania, Finland and Denmark (2021–2022) contribute to formulating potential intervention to decrease food waste behavior within this segment. The article provides a substantial literature review on food waste and discusses recommendations for possible interventions and further research to solve the attitude–behavior gap. The findings show four specific fields for potential solutions, related to (1) special occasions, (2) assessing food quality, (3) kitchen habits, and (4) shopping habits. Our contribution is discussed at the end of the article. |
first_indexed | 2024-03-11T01:41:35Z |
format | Article |
id | doaj.art-ed6589ab61664854bce09bc8364165f4 |
institution | Directory Open Access Journal |
issn | 2304-8158 |
language | English |
last_indexed | 2024-03-11T01:41:35Z |
publishDate | 2023-06-01 |
publisher | MDPI AG |
record_format | Article |
series | Foods |
spelling | doaj.art-ed6589ab61664854bce09bc8364165f42023-11-18T16:34:26ZengMDPI AGFoods2304-81582023-06-011213257010.3390/foods12132570Exploring Causes and Potential Solutions for Food Waste among Young ConsumersJesper Clement0Gitana Alenčikienė1Inkeri Riipi2Ugnė Starkutė3Kornelija Čepytė4Agnė Buraitytė5Aelita Zabulionė6Alvija Šalaševičienė7Department of Marketing, Copenhagen Business School, 2000 Copenhagen, DenmarkFood Institute of Kaunas University of Technology, 50299 Kaunas, LithuaniaNatural Resources Institute Finland (Luke), 00790 Helsinki, FinlandAnthropos, 44253 Kaunas, LithuaniaAnthropos, 44253 Kaunas, LithuaniaNordic Council of Ministers Office in Lithuania, 01128 Vilnius, LithuaniaFood Institute of Kaunas University of Technology, 50299 Kaunas, LithuaniaFood Institute of Kaunas University of Technology, 50299 Kaunas, LithuaniaYoung consumers are often described as innovative and concerned about the environment. However, their practices sometimes are not strong enough, which are described as the attitude–behavior gap and are seen in significant amounts of food waste. The objective of this study is to focus on food waste among young consumers in high-income countries and to outline the main determinants of food waste generation. Qualitative data gathered from nine focus groups in Lithuania, Finland and Denmark (2021–2022) contribute to formulating potential intervention to decrease food waste behavior within this segment. The article provides a substantial literature review on food waste and discusses recommendations for possible interventions and further research to solve the attitude–behavior gap. The findings show four specific fields for potential solutions, related to (1) special occasions, (2) assessing food quality, (3) kitchen habits, and (4) shopping habits. Our contribution is discussed at the end of the article.https://www.mdpi.com/2304-8158/12/13/2570food wasteyoung peoplefood waste preventionfocus groupsinterventions |
spellingShingle | Jesper Clement Gitana Alenčikienė Inkeri Riipi Ugnė Starkutė Kornelija Čepytė Agnė Buraitytė Aelita Zabulionė Alvija Šalaševičienė Exploring Causes and Potential Solutions for Food Waste among Young Consumers Foods food waste young people food waste prevention focus groups interventions |
title | Exploring Causes and Potential Solutions for Food Waste among Young Consumers |
title_full | Exploring Causes and Potential Solutions for Food Waste among Young Consumers |
title_fullStr | Exploring Causes and Potential Solutions for Food Waste among Young Consumers |
title_full_unstemmed | Exploring Causes and Potential Solutions for Food Waste among Young Consumers |
title_short | Exploring Causes and Potential Solutions for Food Waste among Young Consumers |
title_sort | exploring causes and potential solutions for food waste among young consumers |
topic | food waste young people food waste prevention focus groups interventions |
url | https://www.mdpi.com/2304-8158/12/13/2570 |
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