Are need for affect and cognition culture dependent? Implications for global public health campaigns: a cross-sectional study

Abstract Background Cultural differences in affective and cognitive intrinsic motivation could pose challenges for global public health campaigns, which use cognitive or affective goals to evoke desired attitudes and proactive health-promoting actions. This study aimed to identify cross-cultural dif...

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Main Authors: Min Zhang, Bei Zhu, Chunlan Yuan, Chao Zhao, Jiaofeng Wang, Qingwei Ruan, Chao Han, Zhijun Bao, Jie Chen, Kevin ( Vin) Arceneaux, Ryan Vander Wielen, Greg J. Siegle
Format: Article
Language:English
Published: BMC 2021-04-01
Series:BMC Public Health
Subjects:
Online Access:https://doi.org/10.1186/s12889-021-10689-w
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author Min Zhang
Bei Zhu
Chunlan Yuan
Chao Zhao
Jiaofeng Wang
Qingwei Ruan
Chao Han
Zhijun Bao
Jie Chen
Kevin ( Vin) Arceneaux
Ryan Vander Wielen
Greg J. Siegle
author_facet Min Zhang
Bei Zhu
Chunlan Yuan
Chao Zhao
Jiaofeng Wang
Qingwei Ruan
Chao Han
Zhijun Bao
Jie Chen
Kevin ( Vin) Arceneaux
Ryan Vander Wielen
Greg J. Siegle
author_sort Min Zhang
collection DOAJ
description Abstract Background Cultural differences in affective and cognitive intrinsic motivation could pose challenges for global public health campaigns, which use cognitive or affective goals to evoke desired attitudes and proactive health-promoting actions. This study aimed to identify cross-cultural differences in affective and cognitive intrinsic motivation and discuss the potential value of this information for public health promotion. Methods A cross-sectional survey using cross-culturally validated need for affect (NFA) and need for cognition (NFC) scales was carried out among 1166 Chinese participants, and the results were compared with published data from 980 American participants. Additionally, we assessed a highly prevalent symbolic geriatric health condition, hearing loss, in 500 Chinese community-dwelling seniors. The Chinese NFA scale was developed following the translation-back translation procedure, and the psychometric evaluation was performed by applying confirmatory factor analysis (CFA), exploratory structural equation modeling (ESEM), correlation analysis and multigroup invariance test. MANOVA and Hedge’s g statistic were employed to compare the NFA and NFC levels between individuals from different countries and between Chinese seniors with and without hearing loss. The relation of early hearing intervention intention to NFA and NFC was also explored in the Chinese sample. Results A basic two-factor model of NFA adequately fit the sample data from Chinese and American cultures. The questionnaire demonstrated reasonable invariance of the factor structure and factor loadings across the groups. Those in the primary Chinese sample had lower NFA and NFC than their American peers. This difference held in the senior sample. Moreover, Chinese seniors with hearing loss had even lower NFA and NFC than those without hearing loss. Their early hearing intervention intention was low but was associated with intrinsic motivation. Conclusions The Need for Affect (NFA) construct may be generalized beyond its Western origins. There was a general lack of affective and cognitive intrinsic motivation in Chinese individuals, particularly in seniors with hearing loss, compared with their American peers. These differences point to a potential challenge in framing effective messages for some cultures in the geriatric public health domain. Ideally, recognizing and understanding this challenge will inspire the consideration of novel persuasive strategies for these audiences.
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spelling doaj.art-ed6d2d96eedf40508b2bdf84b47b245d2022-12-21T23:01:12ZengBMCBMC Public Health1471-24582021-04-0121111410.1186/s12889-021-10689-wAre need for affect and cognition culture dependent? Implications for global public health campaigns: a cross-sectional studyMin Zhang0Bei Zhu1Chunlan Yuan2Chao Zhao3Jiaofeng Wang4Qingwei Ruan5Chao Han6Zhijun Bao7Jie Chen8Kevin ( Vin) Arceneaux9Ryan Vander Wielen10Greg J. Siegle11Shanghai Key Laboratory of Clinical Geriatric Medicine, Huadong Hospital, Fudan UniversityJiuting Community Health Service CenterJiuting Community Health Service CenterNational Clinical Research Center for Aging and Medicine, Huashan Hospital, Fudan UniversityShanghai Key Laboratory of Clinical Geriatric Medicine, Huadong Hospital, Fudan UniversityShanghai Key Laboratory of Clinical Geriatric Medicine, Huadong Hospital, Fudan UniversityShanghai Key Laboratory of Clinical Geriatric Medicine, Huadong Hospital, Fudan UniversityShanghai Key Laboratory of Clinical Geriatric Medicine, Huadong Hospital, Fudan UniversityShanghai Key Laboratory of Clinical Geriatric Medicine, Huadong Hospital, Fudan UniversityDepartment of Political Science, Temple UniversityDepartment of Political Science, Temple UniversityDepartment of Psychiatry, University of PittsburghAbstract Background Cultural differences in affective and cognitive intrinsic motivation could pose challenges for global public health campaigns, which use cognitive or affective goals to evoke desired attitudes and proactive health-promoting actions. This study aimed to identify cross-cultural differences in affective and cognitive intrinsic motivation and discuss the potential value of this information for public health promotion. Methods A cross-sectional survey using cross-culturally validated need for affect (NFA) and need for cognition (NFC) scales was carried out among 1166 Chinese participants, and the results were compared with published data from 980 American participants. Additionally, we assessed a highly prevalent symbolic geriatric health condition, hearing loss, in 500 Chinese community-dwelling seniors. The Chinese NFA scale was developed following the translation-back translation procedure, and the psychometric evaluation was performed by applying confirmatory factor analysis (CFA), exploratory structural equation modeling (ESEM), correlation analysis and multigroup invariance test. MANOVA and Hedge’s g statistic were employed to compare the NFA and NFC levels between individuals from different countries and between Chinese seniors with and without hearing loss. The relation of early hearing intervention intention to NFA and NFC was also explored in the Chinese sample. Results A basic two-factor model of NFA adequately fit the sample data from Chinese and American cultures. The questionnaire demonstrated reasonable invariance of the factor structure and factor loadings across the groups. Those in the primary Chinese sample had lower NFA and NFC than their American peers. This difference held in the senior sample. Moreover, Chinese seniors with hearing loss had even lower NFA and NFC than those without hearing loss. Their early hearing intervention intention was low but was associated with intrinsic motivation. Conclusions The Need for Affect (NFA) construct may be generalized beyond its Western origins. There was a general lack of affective and cognitive intrinsic motivation in Chinese individuals, particularly in seniors with hearing loss, compared with their American peers. These differences point to a potential challenge in framing effective messages for some cultures in the geriatric public health domain. Ideally, recognizing and understanding this challenge will inspire the consideration of novel persuasive strategies for these audiences.https://doi.org/10.1186/s12889-021-10689-wIntrinsic motivationNeed for affectNeed for cognitionCultural differencesGlobal public health campaign
spellingShingle Min Zhang
Bei Zhu
Chunlan Yuan
Chao Zhao
Jiaofeng Wang
Qingwei Ruan
Chao Han
Zhijun Bao
Jie Chen
Kevin ( Vin) Arceneaux
Ryan Vander Wielen
Greg J. Siegle
Are need for affect and cognition culture dependent? Implications for global public health campaigns: a cross-sectional study
BMC Public Health
Intrinsic motivation
Need for affect
Need for cognition
Cultural differences
Global public health campaign
title Are need for affect and cognition culture dependent? Implications for global public health campaigns: a cross-sectional study
title_full Are need for affect and cognition culture dependent? Implications for global public health campaigns: a cross-sectional study
title_fullStr Are need for affect and cognition culture dependent? Implications for global public health campaigns: a cross-sectional study
title_full_unstemmed Are need for affect and cognition culture dependent? Implications for global public health campaigns: a cross-sectional study
title_short Are need for affect and cognition culture dependent? Implications for global public health campaigns: a cross-sectional study
title_sort are need for affect and cognition culture dependent implications for global public health campaigns a cross sectional study
topic Intrinsic motivation
Need for affect
Need for cognition
Cultural differences
Global public health campaign
url https://doi.org/10.1186/s12889-021-10689-w
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