THE IMPACT OF BIG DATA ANALYTICS ON SUPPLY CHAIN MANAGEMENT PRACTICES IN FAST MOVING CONSUMER GOODS INDUSTRY: EVIDENCE FROM DEVELOPING COUNTRIES

THE IMPACT OF BIG DATA ANALYTICS ON SUPPLY CHAIN MANAGEMENT PRACTICES IN FAST MOVING CONSUMER GOODS INDUSTRY: EVIDENCE FROM DEVELOPING COUNTRIES

Leading trends over the last couple of years tend to be the increasing value of big data and analyzing the information through analytics. The information has tremendous value; fast moving consumer goods (FMCG) businesses must capitalize on the assortment of information by proper and in-depth eval...

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Bibliographic Details
Main Authors: Mesbaul Haque Sazu, Sakila Akter Jahan
Format: Article
Language:English
Published: Hailey College of Banking and Finance, University of the Punjab Lahore 2022-06-01
Series:International Journal of Business Reflections
Subjects:
supply chain management
big data analytics
fmcg
developing countries
Online Access:http://journals.pu.edu.pk/journals/index.php/ijbr/article/view/5395

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