The Effect of Service Quality And Relationship Marketing Towards Customer Loyalty for Sharia Banking (Sharia Banking Study in Makassar Indonesia)

The Effect of Service Quality And Relationship Marketing Towards Customer Loyalty for Sharia Banking (Sharia Banking Study in Makassar Indonesia)

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This research aims to empirically test and explain the effect of service quality and relationship marketing towards customer loyalty through the fairness (profit share) and customer satisfaction at Sharia General Bank in Makassar, Indonesia. Data analysis method which use is SEM (Structural Equatio...

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Bibliographic Details
Main Authors: Muhammad Ridwan Basalamah, Moeljadi Moeljadi, Sunaryo Sunaryo, Sudjatno Sudjatno
Format: Article
Language:English
Published: EconJournals 2018-01-01
Series:International Review of Management and Marketing
Online Access:https://econjournals.com/index.php/irmm/article/view/5843

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