Value acquisition, value co-creation: The impact of perceived organic grocerant value on customer engagement behavior through brand trust
Affected by COVID-19, there is a growing trend toward healthy lifestyles and organic food consumption. The literature on organic foods focuses on the factors that influence buying behavior. A thriving organic business requires both sustained consumption and consumer contributions beyond the purchase...
Main Authors: | Weiping Yu, Mingli He, Xiaoyun Han, Jun Zhou |
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Format: | Article |
Language: | English |
Published: |
Frontiers Media S.A.
2022-10-01
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Series: | Frontiers in Psychology |
Subjects: | |
Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.990545/full |
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