PERCEPTIONS, PROFITABILITY AND DETERMINANTS OF GRANULATED CASSAVA PACKAGING IN KUMASI METROPOLIS, GHANA
Packaging does not only protect a product but also provides directions for using the product, as well as relevant information about its content and nutritional value. This study was undertaken to assess Granulated Cassava (Gari) sellers’ perception, profitability and determinants of packaging in As...
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| Format: | Article |
| Language: | English |
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University of Debrecen
2024-02-01
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| Series: | Apstract: Applied Studies in Agribusiness and Commerce |
| Subjects: | |
| Online Access: | http://localhost:9400/apstract/article/view/10791 |
| _version_ | 1827131862368124928 |
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| author | Enoch Kwame Tham-Agyekum Fred Nimoh Dora Boakye Abednego Yeboah Umar Abdul Baqi Abubakar |
| author_facet | Enoch Kwame Tham-Agyekum Fred Nimoh Dora Boakye Abednego Yeboah Umar Abdul Baqi Abubakar |
| author_sort | Enoch Kwame Tham-Agyekum |
| collection | DOAJ |
| description |
Packaging does not only protect a product but also provides directions for using the product, as well as relevant information about its content and nutritional value. This study was undertaken to assess Granulated Cassava (Gari) sellers’ perception, profitability and determinants of packaging in Ashanti Region. The study area was purposively selected because of the active participation and contribution of marketing activities. A structured questionnaire was administered in the form of interview to obtain primary data from the respondents. Data was generated using binary and multinomial logit regression model and Garret ranking technique. The results showed that there is 0.11% difference in the gross margin of both ventures which is also statistically significant at 1%. Years of education, legal requirement, and durability of the packaging material and cost of packaging material were the significant factors that influence sellers’ choice of packaging. Lack of technical know-how, cost of capital equipment and lack of knowledge on packaging equipment and/or material were the most limiting constraints affecting Gari packaging. The study recommends that investors should invest in the Gari packaging business since it has a relatively higher rate of returns as compared to the unpackaged one.
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| first_indexed | 2024-03-09T03:04:28Z |
| format | Article |
| id | doaj.art-edb40134422541d098d745440f2622fb |
| institution | Directory Open Access Journal |
| issn | 1789-221X 1789-7874 |
| language | English |
| last_indexed | 2025-03-20T16:38:49Z |
| publishDate | 2024-02-01 |
| publisher | University of Debrecen |
| record_format | Article |
| series | Apstract: Applied Studies in Agribusiness and Commerce |
| spelling | doaj.art-edb40134422541d098d745440f2622fb2024-08-29T15:44:44ZengUniversity of DebrecenApstract: Applied Studies in Agribusiness and Commerce1789-221X1789-78742024-02-0117110.19041/APSTRACT/2023/1/1PERCEPTIONS, PROFITABILITY AND DETERMINANTS OF GRANULATED CASSAVA PACKAGING IN KUMASI METROPOLIS, GHANAEnoch Kwame Tham-Agyekum0https://orcid.org/0000-0003-1657-1409Fred Nimoh1https://orcid.org/0000-0002-9684-8393Dora Boakye2Abednego Yeboah3Umar Abdul Baqi Abubakar4Kwame Nkrumah University of Science and TechnologyKNUSTKNUSTKNUSTKNUST Packaging does not only protect a product but also provides directions for using the product, as well as relevant information about its content and nutritional value. This study was undertaken to assess Granulated Cassava (Gari) sellers’ perception, profitability and determinants of packaging in Ashanti Region. The study area was purposively selected because of the active participation and contribution of marketing activities. A structured questionnaire was administered in the form of interview to obtain primary data from the respondents. Data was generated using binary and multinomial logit regression model and Garret ranking technique. The results showed that there is 0.11% difference in the gross margin of both ventures which is also statistically significant at 1%. Years of education, legal requirement, and durability of the packaging material and cost of packaging material were the significant factors that influence sellers’ choice of packaging. Lack of technical know-how, cost of capital equipment and lack of knowledge on packaging equipment and/or material were the most limiting constraints affecting Gari packaging. The study recommends that investors should invest in the Gari packaging business since it has a relatively higher rate of returns as compared to the unpackaged one. http://localhost:9400/apstract/article/view/10791GariPackagingGari SellersGranulated CassavaPerceptionProfitability |
| spellingShingle | Enoch Kwame Tham-Agyekum Fred Nimoh Dora Boakye Abednego Yeboah Umar Abdul Baqi Abubakar PERCEPTIONS, PROFITABILITY AND DETERMINANTS OF GRANULATED CASSAVA PACKAGING IN KUMASI METROPOLIS, GHANA Apstract: Applied Studies in Agribusiness and Commerce Gari Packaging Gari Sellers Granulated Cassava Perception Profitability |
| title | PERCEPTIONS, PROFITABILITY AND DETERMINANTS OF GRANULATED CASSAVA PACKAGING IN KUMASI METROPOLIS, GHANA |
| title_full | PERCEPTIONS, PROFITABILITY AND DETERMINANTS OF GRANULATED CASSAVA PACKAGING IN KUMASI METROPOLIS, GHANA |
| title_fullStr | PERCEPTIONS, PROFITABILITY AND DETERMINANTS OF GRANULATED CASSAVA PACKAGING IN KUMASI METROPOLIS, GHANA |
| title_full_unstemmed | PERCEPTIONS, PROFITABILITY AND DETERMINANTS OF GRANULATED CASSAVA PACKAGING IN KUMASI METROPOLIS, GHANA |
| title_short | PERCEPTIONS, PROFITABILITY AND DETERMINANTS OF GRANULATED CASSAVA PACKAGING IN KUMASI METROPOLIS, GHANA |
| title_sort | perceptions profitability and determinants of granulated cassava packaging in kumasi metropolis ghana |
| topic | Gari Packaging Gari Sellers Granulated Cassava Perception Profitability |
| url | http://localhost:9400/apstract/article/view/10791 |
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